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Business
July 1, 2021
Bally’s Strikes Groundbreaking Deal with WNBA Phoenix Mercury
Bally’s Corporation, an omnichannel gaming and entertainment services provider, signed a long-term deal with Phoenix Mercury to mark its first market entry via a professional women’s sports team. Exclusive Sports Betting Partner The 15-year agreement between Bally’s and the member of the Women’s National Basketball Association (WNBA) Phoenix Mercury covers team sponsorship and partnership in […]
Business
June 22, 2021
Bally’s Enters Kansas Via Boot Hill Casino & Resort
The multi-year partnership with Boot Hill Casino & Resort opens the way of the gaming company to its 14th state. Bally’s to Attract Customers from Nearby States Too US iGaming company Bally’s Corporation has inked a multi-year partnership with Boot Hill Casino & Resort, located in Dodge City, Kansas. The deal brings the betting operator […]
Sports
June 10, 2021
Bally’s Hopes to Increase Fan Engagement in Combat Sports through New Partnership
Bally’s Corp. wants to make combat sports as popular as the NFL and NBA. Boxing, mixed martial arts (MMA) and other sports in the segment have a strong following, but the gaming operator wants to raise the bar. In order to achieve its goal, the company announced yesterday a new partnership with a seasoned boxing […]
Casino
June 2, 2021
IGT, Bally’s Score Huge Wins in Rhode Island
Rhode Island legislators just signed off on two deals that will have International Game Technology (IGT) and Bally’s Corp. seeing green for years to come. IGT has supported the state’s lottery system since it was introduced and Bally’s, under its former Twin Rivers Holdings name, has been the exclusive casino operator for years. Both entities […]
Business
June 1, 2021
Bally’s Corporation Completed $125M Bet.Works Acquisition
Land-based casino operator and interactive entertainment provider Bally’s Corporation announced today its acquisition of gaming technology supplier Bet.Works completed. “Completing our acquisition of Bet.Works represents a significant milestone for Bally’s as we continue to embark on our long-term growth and diversification strategy.” Soo Kim, Chairman, Board of Directors, Bally’s Corporation Bet.Works’ Technology Stack and Turnkey […]
Sports
May 26, 2021
Bally’s Corp Launches a Sportsbook App in Colorado
Bally’s Corp, a leading US omnichannel provider of land-based gaming and entertainment, has announced the launch of its Bally Bet, an innovative sportsbook app, in Colorado. Bally’s Corp Launches a Sportsbook App Bally’s Corp, a leading US gaming provider of land-based gaming, has announced entering the mobile sports betting market, launching in Colorado its sportsbook […]
Sports
May 6, 2021
Sinclair Plans to Launch DTC to Expand on Bally Sports RSNs
Sinclair Broadcast Group announced plans to expand the broadcast of the Bally Sports regional sports network (RSN) channels with a direct-to-consumer (DTC) streaming in the first half of 2022. Already in Preparation for DTC Launch The plans were made public during the company’s first quarter earnings call after Sinclair CEO Chris Ripley told investor analysts […]
Legal
May 5, 2021
Legislators in Rhode Island to Review Gambling Contract with Bally’s and IGT
Rhode Island’s House Finance Committee is going to review an updated version of a gambling contract between the Rhode Island Lottery, IGT, and Bally’s Corp tomorrow. The updated contract proposes the creation of new workplaces and is expected to bring the state approximately $300 million annually. RI Lawmakers to Review an Updated Gambling Contract An […]
Casino
April 22, 2021
Bally’s Out as a Potential Casino Operator in Richmond, VA
Bally’s Corp. is no longer in the running to operate a casino resort in Richmond, VA. City officials have decided that the company’s plans didn’t completely align with Richmond’s vision and rejected its proposal, leaving only two more entities in the competition. The selection process began last month and is moving quickly toward the finish […]
Industry
April 14, 2021
Bally’s Corp. Stays in Acquisition Mode as it eyes the Tropicana Las Vegas
Executives and legal personnel at Bally’s Corp. are staying busy. The gaming company is in full acquisition mode this year, tackling the industry from various angles. It is getting more involved in sports gambling through its tie-up with Sinclair Broadcast Group but hasn’t forgotten its casino roots, either. Bally’s just wrapped up the acquisition of […]