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Industry
December 20, 2023
ASA Upholds Ruling against Betfred over Ad Placement
The regulator in charge of advertising across the United Kingdom, the Advertising Standards Authority (ASA), challenged whether an advertisement of Betfred that aired back in April was directed toward individuals under the age of 18. The advertisement in question was streamed during the PrestonPlayz program, popular for its content including games such as Minecraft, on […]
Industry
November 15, 2023
ASA Reprimands Rank Group’s Baga Chipz Instagram Ad
Gambling company with a strong focus on building a one-of-a-kind mix of player experiences, digital channels, and branded venues in the United Kingdom and Spain, Rank Group, has been criticized by the Advertising Standards Agency (ASA) in regard to a challenging Instagram post from Mecca Bingo. The latter, which is the group’s community gaming brand […]
Industry
November 1, 2023
Betfred Tweets with Anthony Joshua Under Fire by the ASA
Last year, the Advertising Standards Authority (ASA), the regulator in charge of advertising across the United Kingdom, strengthened its rules for gambling advertising. Announcing the new stringent measures sought to reduce the possibility of advertisements of gambling products to appeal to underage individuals. At the same time, gambling licensees must adhere to the established rules, […]
Sports
October 18, 2023
ASA Says Sky Bet Tweet Breached Advertising Regulations
The regulator in charge of advertising in the United Kingdom, the Advertising Standards Authority (ASA), constantly monitors such activities and imposes actions against companies that breach the established advertising regulations. As the regulator, the Authority scrutinizes different sectors, including the gambling and betting vertical. On Wednesday, the ASA announced that it upheld an assessment against […]
Casino
September 27, 2023
ASA Deems XLMedia’s Ad for FreeBetsDotCom Irresponsible
On July 11 and 12, 2023, XLMedia posted an Instagram ad showcasing an image of Mason Mount, a professional midfielder representing Chelsea at the time, engaged in playing soccer. The soccer player, who has since been transferred to Manchester United, was 24 years old when the respective ad was made public. Two complaints were issued […]
Lottery
September 20, 2023
ASA: Postcode Lottery Advertisement Breaches Regulations
A recent People’s Postcode Lottery ad that appeared in the Daily Mail is under fire from the Advertising Standards Authority (ASA), the regulator in charge of advertising activities in the United Kingdom. The aforementioned advertisement was seen on July 1, 2023, and it included a story about a couple that was planning their wedding when […]
Sports
August 23, 2023
ASA Backs William Hill in Ads Ruling Involving Former Athletes
ASA originally addressed the matter as it suspected that the involvement of Savage in a brief video excerpt posted on Twitter in February 2023 broke the CAP Code. Specifically, ASA contended that Savage is a sports figure that holds a strong appeal with younger audiences, which was a direct breach of the advertising rules in […]
Industry
August 16, 2023
ASA Chastises bet365 for Irresponsible Advertising
bet365’s irresponsible advertisement featured on the Sky Sports Premier League X (formerly Twitter) account, drawing attention to its content and messaging. Despite the operator’s arguments that the ad did not violate any rules, the ASA banned it in its current form but did not enforce any additional penalties. The authority’s decision further reinforces its commitment […]
Industry
August 14, 2023
Concerns Grow as Gambling Ads Penetrate FPL Community
The world of online gambling has set its sights on the avid players of Fantasy Premier League (FPL), a virtual football game with a significant following among children and young adults. Gambling Advertisements Infiltrate FPL Podcasts and Platforms According to a recent investigation by the BBC, gambling advertisements and promotions have found their way onto […]
Industry
July 21, 2023
ASA Publishes 100 Children Report Follow-Up
The United Kingdom’s Advertising Standards Authority (ASA), released a follow-up to its 100 Children Report. According to the company, there has been a significant improvement in advertisers’ efforts to prevent online gambling ads from being displayed to children. The ASA published the original 100 Children Report in November last year, highlighting the prominence and impact […]
