Sports
August 21, 2023
Betsson Unveils New Global Marketing Concept
Celebrating its 60th anniversary this year, Betsson is a well-known and trusted betting and gaming brand that has a strong presence across regulated gambling markets across the globe. On Monday, Betsson released a new marketing concept called “A bet makes the difference.” Staying true to delivering thrilling and unique experiences, the new concept revolves around […]
Industry
August 16, 2023
ASA Chastises bet365 for Irresponsible Advertising
bet365’s irresponsible advertisement featured on the Sky Sports Premier League X (formerly Twitter) account, drawing attention to its content and messaging. Despite the operator’s arguments that the ad did not violate any rules, the ASA banned it in its current form but did not enforce any additional penalties. The authority’s decision further reinforces its commitment […]
Industry
August 14, 2023
Upcoming DraftKings Commercial to Sport the Company’s New Tagline
DraftKings has unveiled a brand new commercial featuring two of its brand ambassadors. The new commercial will also feature the American operator’s brand-new tagline, “The crown is yours.” Preceding the new National Football League season by a few weeks, the new commercial will feature the retired NFL quarterback Ryan Fitzpatrick, as well as the comedian […]
Industry
August 14, 2023
Concerns Grow as Gambling Ads Penetrate FPL Community
The world of online gambling has set its sights on the avid players of Fantasy Premier League (FPL), a virtual football game with a significant following among children and young adults. Gambling Advertisements Infiltrate FPL Podcasts and Platforms According to a recent investigation by the BBC, gambling advertisements and promotions have found their way onto […]
Industry
August 2, 2023
William Hill Features Eric Cantona In New Advertising Campaign
Eric Cantona, a French soccer legend, formerly playing for Manchester United, has joined British operator William Hill for a new advertising campaign. Under the slogan “Who You Got?”, the campaign will promote the gambling operator’s EPIC Value products. William Hill’s new campaign launches today, just in time for the upcoming start of the 2023/24 soccer […]
Industry
July 25, 2023
Belgium Asks Operators to Follow New Messaging Rules
Belgium’s Gambling Commission, the Kansspelcommissie (KSC), has reminded licensed operators that they must warn customers of the dangers of gambling across all of their communications. The move follows a recent ban on gambling advertising in the country, barring operators from freely promoting their products. The drastic measures kicked off on July 1, imposing a blanket […]
Industry
July 21, 2023
ASA Publishes 100 Children Report Follow-Up
The United Kingdom’s Advertising Standards Authority (ASA), released a follow-up to its 100 Children Report. According to the company, there has been a significant improvement in advertisers’ efforts to prevent online gambling ads from being displayed to children. The ASA published the original 100 Children Report in November last year, highlighting the prominence and impact […]
Lottery
July 12, 2023
UK’s CAP and BCAP Post Technical Changes to the Lotteries and Under-25s Rules
The UK Committee of Advertising Practice (CAP) Code and the British Code of Advertising Practice (BCAP) unveiled technical updates to their rules on lotteries advertising. The two bodies noted that the changes will not have an impact on advertising policy and practice and are instead intended to make the rules clearer for Code users. In […]
Industry
July 5, 2023
ASA Finds Ladbrokes Ad with Jake Paul “Irresponsible”
An ad that featured the famous YouTube star and boxer, Jake Paul, captured the attention of the Advertising Standards Authority (ASA), the UK’s regulator in charge of advertising. In a post on Twitter from February, the leading betting and gaming operator, Ladbrokes, submitted a poll asking the audience to predict what can Paul expect after […]
Industry
July 4, 2023
Jamie Nettleton: Banning Ads Will Benefit Offshore Operators
Jamie Nettleton, partner at the Australian law firm Addisons, spoke with Inside Asian Gaming about the dangers of banning online gambling advertising. According to him, such a drastic move would channel players toward the dangerous black market. A recent parliamentary report in Australia proposed the gradual ban of online gambling ads. Under the proposal, ads […]
