Industry
March 18, 2024
Research into Social Media Gambling Ads Calls for Regulatory Changes
Advertising is an inseparable part of selling any product or service. With the popularity of social media, advertising has never been easier. But while social media allows companies to advertise their products to many consumers at once, some ads may impact vulnerable groups such as children and this is precisely the topic of a new […]
Industry
March 15, 2024
Londoners Critique Khan’s Unfulfilled Promise to Ban TfL Gambling Ads
In 2021, London Mayor Sadiq Khan promised to ban harmful gambling advertisements across TfL trains and buses. As part of his election campaign, the mayor slammed the ads for exacerbating gambling harm which, as he said, can “destroy lives and families.” Curiously, the ads continue to persist, prompting disgruntlement among those who are concerned about […]
Industry
March 13, 2024
ASA Finds a Radio Ad for LeoVegas’ BetUK Breached the BCAP Code
The Advertising Standards Authority (ASA), the regulator in charge of advertising in the UK, implemented strict measures when it comes to gambling ads in the country a few years ago. The Authority’s ongoing priorities include proactive monitoring and ensuring that all gambling operators who advertise their services comply with the existing framework. Under the rules, […]
Industry
March 11, 2024
Group in Ontario Supports Ban on Gambling Advertising
The expansion of mobile sports betting and online gambling continues to raise concerns about addiction and excessive gambling. The convenience when it comes to accessing such gambling entertainment is one of the most important factors in the process. Moreover, the growth of the popularity of betting on sports across North America and its impact on […]
Sports
March 11, 2024
A-Leagues Brandish Offshore Operator’s Logo in Overseas Broadcasts
The Australian Professional Leagues, which feature teams that had previously vowed to never take money from gambling operators, have digitally injected ads for 8XBet into international broadcasts of A-League games. This has raised some eyebrows considering the operator’s lack of an Australian license and history of operating illegally. 8XBet is not a legal bookmaker in […]
Industry
March 7, 2024
Google’s Spam Policy Updates May Impact the Broader Gambling Sector
Google’s recent adjustments to its spam policy, unveiled in the March update, have stirred concerns within the affiliate marketing community. These modifications, aimed at enhancing search result quality, particularly address issues like expired domain abuse, third-party page regulations, and scaled content abuse. Such changes align with Google’s mission to refine its services and comply with […]
Industry
March 5, 2024
Indonesia Asks X to Automate the Removal of Illegal Gambling Ads
Indonesia continues its fight against the advertising of illegal gambling products, asking the social platform X to take action. This is not the first time the country has accused the platform formerly known as Twitter of promoting unlicensed gambling. For reference, online gambling is strictly prohibited in the country, with violating operators risking up to […]
Sports
February 28, 2024
Loophole Enables Australian EPL Fans to See Banned Ads
Australia’s Interactive Gambling Act strictly forbids offshore gambling companies from offering bets and advertising their services to residents. However, there is a loophole. The Act exempts “accidental or incidental accompaniment to the publication of other matter” from these prohibitions. In other words, if a gambling ad is accidental or if it accompanies content that is […]
Industry
February 22, 2024
Coral Launches Milestone Promotional Campaign Ahead of Cheltenham Festival
Leading UK bookmaker Coral has unveiled its new brand campaign, “We’re Here For It,” featuring a series of TV ads focusing on horse racing and gaming. This campaign, the first by Wonderhood Studios since they became Coral’s lead creative agency, unites various types of racing, sports, and gaming fans through their shared passion. The TV […]
Industry
February 21, 2024
Brazil Proposes to Ban Celebrities from Participating in Betting Ads
Ahead of the expected launch of legal sports betting in Brazil this year, the country continues to develop regulations for the sector. One major part of the legal framework involves advertising and it follows a pattern adopted by many countries across the globe. A proposal for the regulation of sports betting advertising gained traction late […]
