June 12, 2025 3 min read

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Sportradar Pens FIFA Club World Cup 2025 Partnership with DAZN

Sportradar Group, a leader in sports technology specializing in immersive experiences for fans and bettors, has unveiled a major sports data partnership with DAZN, one of the world’s best sports entertainment platforms.

Sportradar Joins DAZN

Under the agreement, Sportradar will exclusively distribute ultra-low latency betting data, as well as non-exclusive media content, from the FIFA Club World Cup 2025. The event, which is set to take place from June 14 through July 13, will be broadcast globally by DAZN.

According to the announcement, Sportradar will deliver data and content, including live odds, across all 63 tournament matches set to take place as part of the championship from DAZN to its global network of over 800 operator clients and 900 media companies.

Sportradar will furthermore secure access to deep tracking data from the FIFA Club World Cup 2025. This will allow the provider to offer a large variety of micro and player betting markets, including some 190 pre-match and 200 in-play markets. Sportradar will also power live match trackers, allowing fans to follow the latest developments in real time.

Finally, Sportradar will leverage its monitoring capabilities to ensure the integrity of FIFA Club World Cup 2025. Among other things, Sportradar will utilize its AI-powered Universal Fraud Detection System (UFDS) to watch out for fraud in real time.

Sportradar Vows to Elevate the Experience to New Heights

As a leader in the provision of soccer content, Sportradar was a natural fit for DAZN. The former company boasts one of the deepest soccer portfolios in the industry, which allows it to power its partners with experiences that truly resonate with fans.

Sportradar’s executive vice president of rights and strategic projects, Moritz Gloeckler, commented on the deal, saying that his team is thrilled to join forces with DAZN. He said that this partnership will allow his team to bring the fan engagement to the next level.

We are thrilled to partner with DAZN to elevate the FIFA Club World Cup 2025 to new heights, expanding global reach, captivating new audiences and deepening engagement with fans worldwide. At the same time, we remain committed to upholding the integrity of this prestigious competition.

Moritz Glockler, EVP of rights and strategic projects, Sportradar

DAZN Also Teamed Up with TikTok

In the meantime, DAZN also partnered with TikTok to support coverage of the FIFA Club World Cup 2025. By pairing DAZN’s sports portfolio with TikTok’s outstanding reach, the partnership sought to further increase fan engagement.

In other news, in April, Sportradar approved a repurchase of 3,000,000 Class A ordinary shares from the underwriters, priced at the same rate as the shares bought from the Selling Shareholders in the Secondary Offering. This repurchase constituted a part of the company’s $200 million share repurchase program. The repurchase in question was funded using available cash.

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