SBK Joins Huddersfield Town as Official Sponsor for 2025/26

Huddersfield Town АFC, a professional association soccer club based in Huddersfield, West Yorkshire, England, has welcomed sport betting operator SBK as its latest partner. The operator, which has a long history of sponsoring sports clubs, will therefore support the team throughout the upcoming soccer season.

Fans Can Look Forward to Exclusive Activations

In its official announcement, Huddersfield Town confirmed that SBK will serve as the club’s official UK betting partner for the 2025/26 season. As a result, fans can look forward to a variety of joint activations, including a new SBK-sponsored podcast, as well as exclusive interviews with the team’s coaches.

In addition to that, SBK’s branding will feature across the club’s home stadium, the Accu Stadium.

The partnership was brokered by Strive Sponsorship and aligns with SBK’s long-established tradition of supporting sports. Earlier this summer, the betting brand became AFC Bournemouth’s official training wear sponsor for the 2025/26 season in a deal that will likewise see the two work on a variety of digital activations.

Last year, SBK penned another sponsorship agreement with Hibernian FC.

SBK is Smarkets’ sports betting arm, which prides itself on being entirely dedicated to offering premium experiences to sports fans. The company offers no casino gaming but instead allows players to take advantage of some of the best prices on the market thanks to its Smarkets-powered odds.

SBK allows players to compare their odds to see if they have the best ones possible, providing an important layer of transparency and allowing players to make informed decisions.

Executives Praised the Deal

Huddersfield Town’s business development manager, Dan Wilczynski, was pleased with the agreement and welcomed SBK as the club’s official UK betting partner.  

It’s great to have them [SBK] on board and we’re looking forward to working together across what we hope will be a successful campaign both on and off the pitch.

Dan Wilczynski, business development manager, Huddersfield Town

Adam Baylis, SBK’s managing director, was likewise happy with the agreement. He praised the club’s recent victory over Leyton Orient, saying that it’s been fantastic to see the Terriers off to a winning start.

We look forward to supporting the team and its fans throughout what we hope will be a truly exciting campaign.

Adam Baylis, managing director, SBK

In the meantime, Huddersfield Town also penned partnerships with TOG24 and Roche AV Pro.