PrizePicks Becomes NBA’s Official DFS Partner

PrizePicks, a daily fantasy sports (DFS) leader in North America, unveiled a major new partnership with the National Basketball Association (NBA). This deal will position the DFS company as the Official Daily Fantasy Sports Partner of the NBA, providing fan engagement opportunities to both parties.

NBA & PrizePicks Join Forces

The partnership with the famous basketball league will see PrizePicks integrate NBA intellectual property across its DFS and free-to-play products. The deal also allows PrizePicks to leverage the NBA partnership for marketing purposes.

Under the agreement, PrizePicks will be allowed to use the NBA League, collective NBA Team and NBA Event marks across its app and website. The company will also be able to use imagery of NBA players across its marketing, promotions, and content. This will provide PrizePicks with many new fan engagement opportunities, allowing it to create new innovative experiences and NBA-themed content.

The deal will also vastly increase the DFS platform’s visibility, since it will allow it to launch NBA-themed promotional campaigns and join the NBA for co-marketing efforts across the NBA digital and media platforms.

According to the announcement, the deal was facilitated by KLUTCH Sports Group’s Brand Consulting and Sports and Brand Insights divisions.

An Important Milestone for PrizePicks

Mike Ybarra, PrizePicks’ chief executive officer, was thrilled about the partnership with the NBA and called it an “important milestone” for his team. Ybarra emphasized that the partnership will allow the DFS company to grow alongside one of the most recognizable sports leagues. He also noted that the deal with the NBA reflects PrizePicks profound love for basketball.  

Our focus has always been on delivering fun and responsible experiences, and working with the NBA allows us to bring that commitment to fans through innovative integrations that enhance how they engage with the game.

Mike Ybarra, CEO, PrizePicks

NBA’s head of domestic fantasy, Eric Rimsky, was similarly pleased about the deal, lauding PrizePicks as an “established leader in DFS” thanks to its drive for innovation and healthy relationship with its fans. Rimsky added that the NBA is looking forward to teaming up with PrizePicks to create best-in-class fantasy experiences.

We’re excited to collaborate with PrizePicks to enhance the NBA fan experience by combining the league’s unmatched moments with PrizePicks’ interactive innovation, creating new and engaging ways for fans to connect with the game.

Eric Rimsky, head of domestic fantasy, NBA

PrizePicks concluded that it remains committed to maintaining the highest standards of compliance, integrity and responsible gaming throughout the partnership.