December 5, 2023 3 min read


Playtech and Evolution Join Danish Betting and Casino Trade Group

The two companies are the latest to join the trade group in the country and offer insight and guidance to local regulation, work on elevating standards, and safeguard players

Evolution and Playtech are both distinguished companies with tremendous clout, which now extends not just to the Danish market but also to Spillebranchen, the industry body that is working hard to establish robust standards in an evolving industry.

Evolution and Playtech to Help Build Safer Gambling in Denmark

The focus of the work is on creating responsible and sustainable gambling practices that serve as guidelines to existing and newly-arrived businesses and the industry body reunites a stardom of companies with a strong and established local record, including Betsson, Betfair, bet365, LeoVegas, Mr Green, Danske Licens Spil, Entain, and not least, Kindred Group.

In an official statement, Spillebranchen welcomed the opportunity to collaborate with Playtech and Evolution, adding to what is already a formidable portfolio of participants.

“We look forward to the opportunities this partnership presents and look forward to a fruitful collaboration that benefits our members, the industry and the countless individuals who enjoy gambling responsibly,” the statement added.

Denmark has been one of the true torch-bearers in the regulated gambling markets in Europe, as the country has been repeatedly cited by EGBA, the European Gaming and Betting Association, as one of the best-regulated and safest markets.

Regardless, Denmark and its local regulator have found it necessary to continue evolving and improving their offer. A recently launched website, StyrPå, is the country’s latest effort to ensure that there is a good level of understanding about responsible gambling and problem gambling.

The website is geared towards Danish consumers who want to learn more about the country’s gambling industry, but it also features materials and lived experiences of recovering addicts. A big focus of the ongoing efforts lies on prevention, and target the age groups between 13 and 15, which are deemed vulnerable.

Pathological Gambling Prevention Is Key to Industry Sustainability

A recent study conducted by Spillemyndigheden also indicated that 15% of young people aged between 15 and 17 are gambling, thus why the new portal and its materials are paying particular attention to this age group.

Denmark has also extended its land-based self-exclusion program, ROFUS, to land-based venues, in a bid to further strengthen protections and safeguard consumers.

In September, the country introduced a solution called Payer ID which is a new technological contraption designed to offer a more personalized protection through deposit limits but also facilitate the overall gambling experience to avoid frustration.

Denmark has been delivering well on creating a tightly regulated industry which does not alienate local gamblers and does not push them into the grasp of offshore gambling sites.


Stoyan holds over 8 years of esports and gambling writing experience under his belt and is specifically knowledgeable about developments within the online scene. He is a great asset to the team with his niche expertise and continual focus on providing our readers with articles that have a unique spin which differentiates us from the rest.

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