- Legal States
Fiona Simmons June 20, 2022 2 min read
ParlayBay Brings Dedicated Content to INDIBET
Sports betting titles provider ParlayBay has teamed up with INDIBET, an established sports betting brand with a global reach that focuses on cricket exclusively. The INDIBET website does have dedicated sportsbook facilities for a broader range of experiences. ParlayBay CEO Patrick Nordwall welcomed the opportunity:
INDIBET is the perfect partner for us to release our Indian-centric sports cricket and kabaddi. It is also an operator that shares our vision for the future of iGaming, sports betting, and entertainment. We are proud to partner with INDIBET as we enter the Indian igaming scene and grow our profile in another new market, delivering an innovative, fun, and engaging sports betting games product to players.ParlayBay CEO Patrick Nordwall
In this case, though, ParlayBet is bringing a dedicated game portfolio to offer traditional sports aficionados and cricket fans a slightly different form of the experience by introducing the CUT, GEKKO, BOSS, STREAK, and RUSH games on INDIBET.com.
The partnership will also include the launch of numerous cricket games developed by ParlayBay. Kabaddi games should follow shortly after, as the sport’s popularity has been picking up in India. ParlayBay will use this occasion to create brand new experiences for the regional sports gaming market by bringing a more player-centric approach to the traditional sports betting and gaming experiences.
Bringing iGaming and Sports Betting Closer Together
ParlayBay’s products promise to create a brand new aspect of the sports betting and gaming experience, and they have numerous interesting features such as social engagement tools, leaderboards, and the ability to re-buy and cash out. ParlayBay prides itself on products that offer simple and quick onboarding. INDIBET CEO Dhruv Patel welcomed the opportunity to add new content to the company.
Patel explained that players are huge cricket and kabaddi fans and the solutions and product design that ParlayBay offers will match the specific needs of the Indian iGaming scene. This partnership will enable INDIBET to significantly improve and raise its profile in the new market and seek to secure more consumers while delivering the exact products they are interested in.
The existing UI and UX add to the simplicity of introducing new players to the existing range of products, giving everyone a quick opportunity to become a part of ParlayBay’s product offering now integrated with INDIBET.com’s platform.