November 24, 2022 3 min read


Novibet Launches Gaming in Mexico Via Big Bola

Casino game developer Novibet has announced the completion of its online launch in Mexico via Big Bola Casinos, an important brick-and-mortar operator in the country. The partnership between the two was first announced at the beginning of August, when Novibet, Big Bola Casinos, and Caesars entertainment presented their launch plans for Mexico and New Jersey.

The official launch of Novibet’s online gaming and sports betting products on the Mexican market is an important part of its ongoing plans to strengthen its foothold in North America. 

The Launch, Just in Time for the 2022 FIFA World Cup 

Novibet’s chief marketing officer for international markets Christoforos Bozatzidis called November a “key month” for their “strategically planned” launch on the Mexican market. The event was carefully scheduled in such a way that it would coincide with the 2022 FIFA World Cup event in Qatar which started on November 20 and will end on December 18 with the Grand Final.

Bozatzidis praised the updated online gaming and sports betting entertainment experience they provide via their platform packed with innovative technology which can already be accessed by Mexico players and bettors. He added that Novibet was ready to leverage their award-winning technology and take full advantage of the perfect timing in the context of the World Cup to stick their head from the crowd and turn into one of the most successful alternatives for online entertainment in Mexico and, soon enough, in the entire Latin American region. Bozatzidis further explained that Novibet was fully prepared to meet “the special preferences and entertainment needs” of local customers in the country. 

What Can Mexican Players Expect?

Players in Mexico will be able to place bets on a wide selection of sports and important sporting events that attract a global public. Mexicans will get to place their bets on the national soccer team during the 2022 FIFA World Cup. They will be allowed to take their pick from an extensive selection of betting offers featuring In Play and Minute markets, Hybrid and Automatic Cash-Out alternatives developed by Novibet’s experts while taking advantage of the quick settlement of all bets. 

Novibet’s executive chairman Rodolfo Odoni called their “technological superiority” and “proven readiness” to answer industry challenges the main pillars used to make their entrance into the “demanding Mexican market.” He also called Mexico their first pitstop on their road to conquering LatAm. 

At the beginning of the month, Novibet signed a partnership agreement with Evoplay, agreeing to have the latter’s games introduced to its platforms in Ireland and Malta. The company’s multi-year partnership with Caesars Entertainment will also allow Novibet to enter the New Jersey market sometime in 2023.

After finishing her master's in publishing and writing, Melanie began her career as an online editor for a large gaming blog and has now transitioned over towards the iGaming industry. She helps to ensure that our news pieces are written to the highest standard possible under the guidance of senior management.

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