LiveScore Group Mints Landmark Partnership with X & xAI

LiveScore Group, the company behind the LiveScore Bet sports betting brand, has unveiled a new partnership with X and xAI. According to the former company, this tie-up will “drive the future of integrated sports media and betting.”

X’s Capabilities Will Empower LiveScore Group

In its announcement, LiveScore said that this “landmark partnership” will leverage X’s real-time content and xAI’s tech capabilities to move forward with its mission to “converge sports media and betting” and transform both industries.

The group elaborated that the partnership will result in richer media, new engagement solutions and AI-powered personalization options across the LiveScore and LiveScore Bet products. To that end, LiveScore Group will leverage X’s speed and interactivity and will elevate the overall digital sports betting experience.

According to LiveScore Group’s announcement, the integration of X data will enable richer sports media experiences with instant news and commentary, new engagement features, including bet-slip and prediction sharing into X, and smarter training models that react to developments in sports and sports conversations in real time. In addition, the partnership with X will improve the customer support, adding automated responses to fan inquiries via X.

In the meantime, LiveScore Group will leverage xAI’s state-of-the-art technology to improve personalization, predictions, and overall engagement.

The group added that the partnership has the potential to change how fans see and interact with sport, sports news and betting.

A Game-Changing Moment for LiveScore and Sports

LiveScore Group’s chief executive officer, Sam Sadi, was very excited about the partnership with X, calling it a “game-changing moment” for both his team and the industries it operates in.

By partnering with X and xAI, we are unlocking the ability to combine the world’s most dynamic real-time content platform with our mission to converge sports media and betting. This will redefine how fans experience live sport, empower new forms of interaction, and set a bold new direction for the future of our industry.

Sam Sadi, CEO, LiveScore Group

Christopher Park, X Corp’s director & global lead of developer platform, was likewise pleased about the opportunity to help LiveScore Group “push the boundaries of sports.”

This partnership highlights how X and xAI can empower forward-thinking companies to harness real-time data and AI to disrupt industries and deliver transformative experiences to users around the world.

Christopher Park, director & global lead of developer platform, X Corp

The partnership with X comes a month after LiveScore Group became the official sports betting partner of Sunderland AFC, a professional soccer club based in Sunderland, England.