August 7, 2023 2 min read


Kaizen Launches with More 7777 gaming Titles on Betano

7777 gaming has added a new brand partner to its name in Bulgaria as the local supplier continues to grow its domestic footprint

The company has teamed up with Kaizen Gaming, and the latter’s Betano Bulgaria brand. Betano is a well-established name in not just Bulgaria, but also international markets, as the website has been delivering a mix of sports wagering and iGaming experiences across Europe.

Betano Gets a Content Injection for Bulgarian Market

Players in Bulgaria can now enjoy even more games by Betano, courtesy of 7777 gaming. The supplier has more than 100 titles to offer players, with popular choices such as Club Mr Luck, Pearls of Egypt, Zeus Quest, and many more.

The partnership was welcomed by both Kaizen Group and 7777 gaming, who have been building a long-standing partnership in numerous other markets, and the duo planning to expand in Brazil, Chile, Peru, Romania, Ecuador, and others.

“We are beyond excited to welcome such a renowned name in the iGaming industry as part of our partnership network,” 7777 gaming CCO Elena Shaterova said talking about the significance of this new opportunity and the ongoing strong relationship between the companies.

Kaizen Group casino partnerships account manager Panagiotis Kritikakis was similarly excited about the partnership and said that the company is very determined to continually increases its local presence and find new ways to engage with audiences in existing markets. Kritikakis confirmed that the company was very happy to see its alliance with 7777 gaming take another turn for the better with players the ones to benefit, Kritikakis noted.

Kaizen and 7777 gaming Continue Strong Collaboration

Kaizen Gaming is one of the fastest-expanding companies in the iGaming sector, It already operates two brands across 13 countries, including Betano and Stoiximan. Among the markets where Kaizen is present are such countries as Portugal, Romania, Brazil, Germany, Peru, Ontario in Canada, Bulgaria, and many others. 7777 gaming in the meantime has been revving up the production pace of its own games with titles such as Sea of Treasure, Junn, Bucks Detective, Cash 100, and more.

7777 gaming has been building its footprint in the Balkans at a good clip as well, with the company recently providing its full portfolio of games for NetBet in Romania. In a similar vein, Betano has been strengthening its library across both iGaming and sports wagering, recently introducing games by BetGames and the latter’s Twain Sport product.


Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.

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