Inspired Entertainment Appointed Suki Sandhu Product Director

Technology and content provider for gaming operators Inspired Entertainment announced a new addition to its ranks after Suki Sandhu was appointed the company’s new director of iGaming product development.

Product-Driven Experience

Inspired Entertainment appointed Sandhu as director of iGaming product development to bring more than 20 years of experience in building product-driven organizations through the various stages of digital product development.

“Suki is an innovative and results-driven product expert who offers a strong balance among commercial, operational and technical capabilities. His leadership and proven track record in defining and launching industry-leading B2B and B2C interactive solutions for diverse organizations are exactly what we need to take our iGaming business to the next level.”

Brooks Pierce, President and COO, Inspired Entertainment

As the company’s new iGaming product director, Sandhu’s responsibilities will span across innovation, delivery and growth of product lines, including its Virtual Plug & Play online and mobile solution, slot and casino games, as well as iLottery.

A digital product executive with two decades of industry experience, Sandhu brings on board expertise across the various stages of digital product development, ideation, launch, and growth.

Prior to joining the iGaming industry, Sandhu spent 8 years serving at online service provider AOL and UK’s leading business directory Yell, where he spearheaded product efforts for the launch of AOL Search UK, Netscape UK Online and Yell B2B direct marking e-commerce website.

Online Gaming Industry Journey

His journey in the online gaming industry started in 2005 when he joined PartyGaming and led the design and delivery of the core e-gaming platform, with responsibilities across player acquisition, conversion, and retention.

In 2010, Sandhu changed scenery by moving to International Game Technology (IGT) to serve as the Vice President of Interactive Product and help the company grow its online and mobile supplier capabilities. During his stay with IGT, Sandhu launched content into several globally regulated markets, as well as the social media sector under the DoubleDown Casino brand.

Sandhu was in charge of product management and monetization for start-ups like Zeptolab, GameSparks, and Bash Gaming in the period between 2013 and 2016 when he served as a partner with Digital Works Group. He also helped launch Experian CreditMatcher online.

Holder of Bachelor of Arts from the University of Wolverhampton and higher business education in European Business Administration from the Hogeschool Holland in Amsterdam Sandhu also served as Head of Games for Gamesys, while his most recent role was at BetBull, where he was instrumental in the re-launch of the WynnBet brand earlier this year.