As WynnBET expands its digital footprint, the company needs well-seasoned veterans to keep securing a share of what is a rapidly expanding industry. The appointment of Ian Williams as president of the company’s interactive division will now help Wynn continue on a growth trajectory that brings its retail expertise into the digital sector and allows it to expand its footprint.
This comes shortly after Wynn announced Williams would be stepping in as a chief operating officer. Williams combines 20 years of industry experience, honed at other industry giants, such as Churchill Downs Incorporated. He was involved with the company’s online gambling growth and turned CDI into a leader in digital gambling options during his stint.
Guiding the Business’ Digital Footprint
He has worked for Thistle Gaming, which he founded, to turn a new page in sports data, and further worked as head of affiliates for William Hill. Williams’ appointment comes as Wynn Resorts CEO Matt Maddox is stepping down and Wynn Interactive CEO Craig Billings is filling in for Maddox.
Wynn Interactive is still in the process of figuring its business model out. The company backtracked on a merger with Austerlitz Acquisition Corporation as Wynn is looking to scale its footprint in iGaming and sports betting in a sustainable manner.
WynnBET has sustained robust growth in newly-regulated markets, securing access ahead of time, including in places such as West Virginia and Delaware, and Louisiana. The company has been authorized as an official sports betting partner for the National Football League, and the past months have been a succession of high-profile sports partnerships with various franchises and leagues.
Williams’ invaluable experience will help the company scale its product offer in that direction.