HRI and SGA Set New Digital Space Gaming Joint Venture

More and more land-based casino operators look towards the digital space to differentiate their market exposure amid the ongoing health crisis, with the latest being Hard Rock International (HRI). The Seminole Tribe-owned gaming and hospitality brand announced Tuesday Hard Rock Digital would be established as part of the operator’s commitment to expand its portfolio in high-growth markets.

“With the launch of Hard Rock Digital, we are broadening our digital business which enhances consumer experiences and offerings across our interactive gaming and sportsbook offerings.”

Jim Allen, Chairman, HRI

Exclusive iGaming and Sports Betting Vehicle

The new joint venture will utilize vast amount of experience of gaming industry veterans and is set to become the exclusive iGaming and sports betting global vehicle for both Hard Rock and Seminole Gaming (SGA). Both business entities have a combined customer database of more than 130 million players and global presence via almost 250 land-based venues across 76 countries, which provide an outlet to offer omni-channel gaming and betting.

“Hard Rock Digital also intends to pursue strategic branding and distribution opportunities both within the U.S. and globally.  In the U.S. alone, the potential future market size is estimated at $7 billion for sports betting and $14 billion for online gaming.”

Jim Allen, Chairman, HRI

Impressive Executive Team

HRI Chairman Allen will chair the newly-formed Independent Board of Directors for Hard Rock Digital, which will oversee the management function in the organization. Rafi Ashkenazi, Hard Rock Digital Executive Managing Director and Executive Chair, will join the company in 2021 after a garden leave period. Marlon Goldstein will take the role of Executive Managing Director and CEO, while Matt Primeaux will be Executive Managing Director and President.

“We are honored to join forces with Hard Rock International on this new venture.”

Marlon Goldstein, Executive Managing Director and CEO, Hard Rock Digital

The executive team at Hard Rock Digital boasts significant gaming industry experience, leading and facilitating growth and transformation across gaming businesses such as Playtech, The Stars Group and Fox Bet, and is well aware of the huge task ahead.

“Hard Rock International is consistently at the forefront of innovation and vision in the gaming industry and the ‘Hard Rock’ gaming, hospitality and entertainment venues are iconic worldwide.  We look forward to providing an authentic, digital experience for Hard Rock’s global fan base within a comprehensive, omni-channel offering.”

Marlon Goldstein, Executive Managing Director and CEO, Hard Rock Digital

The new digital space joint venture will launch fully capitalized by the SGA, HRI and its partners and will enjoy their financial support while seeking to achieve its business objectives.