High Roller Launches Kassuuu Casino in Finland

High Roller Technologies has confirmed that it has launched a new dedicated casino – Kassuuu – that focuses and is tailored to the needs of Finnish players.

The brand identity has been picked with care, as “Kassu” stands for “casino” in Finnish, while the brand name itself is an allusion to a victorious cry: “KASSUUU,” the company explained in a press release shared with GamblingNews.com.

Managing director & chief commercial officer, Finland, Sara Nunes, celebrated the latest brand launch and offered an insight into its origins and etymology:

“Kassu means casino, and KASSUUU is what you yell when a jackpot lands. We built the brand to capture that moment of excitement while keeping everything else straightforward with plain language offers, responsible gaming features, and jackpots that earn the triple U.”

Although a brand-new arrival in the market, Kassuuu seeks to immediately differentiate its offer by offering players a localized experience and story-driven engagement. The website offers trusted payments, responsible play, and VIP experiences, which have become synonymous with the High Roller brand in general.

“Launching Kassuuu is an important milestone in High Roller’s commitment to providing localized entertainment experiences. We’re excited to bring a brand to Finland that not only reflects the local culture and humor, but also builds lasting trust with our valued customers,” Nunes said, wrapping up.

High Roller has been looking to actively expand and increase its presence in key iGaming markets, with the company doubling down on North America through forays into Ontario, Canada.