Hard Rock Bet Sportsbook and Casino Launches in Michigan

Hard Rock Bet marches on in the United States, with the brand expanding in yet another state where it will be offering both its iGaming platform as well as sportsbook. 

Thanks to its license in Michigan, Tampa Bay Buccaneers’ Official Sportsbook Partner is now growing its online casino to a second state while also pushing the sportsbook to a 10th jurisdiction in the country, and continuing to build on its brand momentum. 

Hard Rock Bet Scales Presence in iGaming Markets in the US

To make it happen, the company has teamed up with Island Resort & Casino and the Hannahville Indian Community, and is prepared to continue growing both locally but also beyond the state with more launches to come.

Hard Rock Digital Executive Managing Director-CEO Marlon Goldstein has welcomed the news, celebrating the expansion.

“This expansion represents a major milestone for Hard Rock Bet and reinforces our ascent as one of the fastest-growing digital gaming brands in the United States. Our launch in Michigan builds on our momentum as we bring the legendary Hard Rock experience to more fans across the country, offering a trusted online casino and sportsbook on our top-rated and easy-to-use platform,” Goldstein explained.

Hard Rock Bet Casino is bringing players the experience already established in New Jersey, where the company is offering thousands of excellent slot games, and many bespoke and branded titles that have been developed and built for the brand exclusively. 

Hard Rock Bet Adopts Tricks from Other Verticals to Drive Innovation

The launch allows the company to maintain momentum in the iGaming and sports betting markets across the country at a time of rapid changes for the sector, and the looming challenge from prediction markets.

At the same time, Hard Rock Bet also recently launched tentative slot-style games in Florida, even though the jurisdiction does not officially allow online casino gaming.

Hard Rock Bet has tapped into historical horse racing systems to adapt this new brand of gaming product and offer even more options for its players. The company offers sports betting locally as well, thanks to a compact with the state. 

Hard Rock Bet has recently introduced the “For You” in-app bespoke betting hub, which leverages a registered customer’s betting history and sports preferences to create a tailored experience that is focused on those preferences.