- Casino
- By State
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- Georgia
- Florida
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Massachusetts
- Maryland
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
- By State
- Slots
- Poker
- Sports
- Esports
Genius Sports Brings Second Spectrum to ESPN’s NCAA Coverage

Genius Sports will work with ESPN to ensure that the NCAA Division I Women’s Basketball Championship receives proper coverage. A step in this direction is the introduction of optical tracking technology and various augmentation that will elevate the experience and create new opportunities for participants, businesses, and fans.
Second Spectrum to Elevate the Telecasts During NCAA Women’s Basketball Events
Genius Sports is deploying its Second Spectrum division which was previously made available to the NBA’s G League venues. The tool will help create better video feeds and collect data that can be then used for various initiatives.
ESPN will be able to tap into different data feeds and benefit from Second Spectrum’s powerful visualization software to drive engagement and many special effects that elevate the broadcast and viewing experience but also increase inherent value for the teams participating in those events, their coaches, the players, and any business looking to invest.
Genius Sports CEO Mark Locke welcomed the opportunity to be deploying the Second Spectrum solution and help ESPN elevate the March Madness and NCAA Championships. Locke believes that the use of Second Spectrum would benefit all sports that are played by women in the world.
Numerous companies have been coming up with ways to engage sports fans and pull them into the March Madness season.
College Sports Data Is Important Asset
Genius Sports’ own augmentation solutions are a way to elevate ESPN’s traditional telecasts and offer a much more engaging representation of the on-field action. Commenting on this partnership, ESPN VP of sports business development & innovation Kevin Lopes said:
“Expanding our relationship with Second Spectrum to support the Women’s Tournament and their fans is another exciting first for us. The augmented feeds for the NCAA Women’s Final Four and National Championship game will provide fans with an exciting viewing option that leans into innovative stats and visuals.”
ESPN VP of sports business development & innovation Kevin Lopes
Genius Sports has seen a strong fourth-quarter revenue as reported by the company earlier this week. The company went even further and signed a partnership with the NCAA’s Mid-American Conference, opening the sluicegates for college sports data commercialization.
While the NCAA itself objects to such partnerships, the deal with MAC is arguably avoiding any conflict of interests. If so, this means that collegiate sports conferences can make good use of their most important – data, which could be shared with sportsbooks who would pay well to have the data sets directly from the source and offer tailored markets to sports bettors in the United States and beyond.
Related Topics:
Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at Gambling News is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.
Must Read
Business
September 11, 2025
Playtech Posts Solid H1 Results “Ahead of Expectations”
Business
September 12, 2025
Webis Holdings Forms Strategic Partnership with XST Capital Group
Business
September 12, 2025
Flutter Names Stefan Bomhard Non-Executive Director
More Articles
Casino
September 18, 2025
Poker Palace in North Las Vegas to Open Its Doors Again in 2026
Casino
September 18, 2025
Times Square Casino Plan Falls Through Due to Broadway Opposition
Casino
September 18, 2025
Tourist in Las Vegas Shot by a Security Guard Armed Without Authorization
Casino
September 18, 2025
Ex-Gregg Township Official Jailed for $533K Gambling Embezzlement
Sports
September 17, 2025
Missouri Is Bracing for Sports Gambling – And Addiction
Casino
September 17, 2025
Melco Plans Private Hospital at Macau’s Studio City
Casino
September 17, 2025
New Jersey Takes Steps Toward Tougher Responsible Gambling Rules
Casino
September 17, 2025
Las Vegas Starts Big Sales Push to Fight Tourism Slump
Lottery
September 17, 2025
$600K Monopoly Winner in NC Gets “Best Birthday Present Ever”
Casino
September 17, 2025
SGLA and SPGA Merge to Create “Clear and Consistent Voice”
Lottery
September 16, 2025
Lucky Ohio Player Wins $2M Royal Riches Prize