Game Lounge Expands Global Reach with Meneer Casino Acquisition

Game Lounge, a leading global iGaming affiliate company, has struck a strategic deal to strengthen its European presence by acquiring Two Kings Consultants B.V., the parent company of the acclaimed Dutch iGaming affiliate site Meneer Casino. This strategic acquisition aligns with Game Lounge’s ambitions to expand into regulated markets.

The Two Companies Have a Shared Vision

Meneer Casino maintains an excellent reputation among Dutch players for offering in-depth reviews, guides, and side-by-side comparisons of licensed online casinos. The website promotes transparency and responsibility, catering to users who seek reliable insights for a safer gambling experience. This acquisition enhances Game Lounge’s portfolio of trusted affiliate brands, aiding its mission to connect players worldwide with responsible, licensed operators.

Martin van Geest, founder of Meneer Casino, commented on this acquisition in a recent press release. He was enthusiastic regarding the deal, heralding it as a new chapter in his company’s history. Van Geest highlighted the two companies’ shared values, noting that Meneer Casino would stay true to its mission of providing players with honest, reliable information.

We’re confident that Game Lounge’s expertise and resources will help us reach an even wider audience of Dutch players.

Martin van Geest, Meneer Casino founder

Ben Robinson of Corfai Capital, the investment house that brokered the sale, shared this sentiment, noting that the deal united two complementary companies with similar aspirations for growth and innovation in the iGaming affiliate vertical. He added that Meneer Casino’s expertise in the Dutch market and Game Lounge’s global reach and resources would deliver substantial value.

The Dutch Market Presents Unique Challenges

Game Lounge faces a complex regulatory landscape in the Netherlands, which boasts very tight controls on advertising and sponsorship. Furthermore, the Dutch government introduced a planned gambling tax hike to 37.8% in 2026, imposing additional financial burdens on licensed operators and potentially reducing their competitiveness against black market entities, potentially hurting the broader gambling ecosystem.

Despite these challenges, Game Lounge remains optimistic regarding its expanded Dutch market presence. Game Lounge’s chief executive, Richard Dennys, was excited to welcome the new addition to the company’s portfolio. He lauded Meneer Casino’s robust reputation and deep understanding of the Dutch market, expressing confidence that their combined efforts would lead to lasting success.

This acquisition aligns perfectly with our growth strategy and commitment to providing high-quality iGaming experiences to players worldwide.

Richard Dennys, Game Lounge CEO

The acquisition supports Game Lounge’s “Level Up Leap Forward,” cementing the company’s commitment to responsible and sustainable expansion. The integration of Meneer Casino underscores its goal to deliver trusted, user-centric experiences to players while keeping ahead of dynamic regulatory demands.