- Casino
- By State
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- Georgia
- Florida
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Massachusetts
- Maryland
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
- By State
- Slots
- Poker
- Sports
- Esports
GambleAware Picks Two Agencies to Drive Social Responsibility Messaging
GambleAware has announced that it has appointed Lucky Generals and OmniGOV at MD OMD as their new creative advertising and media planning and buying agencies respectively. The new agencies will assist with the charity’s efforts to continue delivering powerful and player-focused messages that seek to protect consumers in the United Kingdom.
GambleAware Finds New Creative Partners to Deliver Impactful Messages
The agencies have been selected for a period of three years and they focus on bolstering GambleAware’s efforts in delivering a tailored national behavior change campaign. This comes as a part of a new program designed to raise awareness about the risks of gambling, and also help tackle a common misunderstanding about the problem, and the stigma that follows it.
GambleAware also wants to encourage people to seek assistance and help, and reach out to the many treatment options now available in the United Kingdom as part of the National Gambling Treatment Service, among others. GambleAware is also hoping to help the general public understand that problem gambling is not something that people choose and there is scientific evidence that explains why this is the case.
GambleAware CCO Alexia Clifford welcomed the addition of the new agencies and noted that the charity is fully focused on ensuring that its campaign plays a central role in achieving a society in which people are free from gambling harm and that public health campaigns continue to make it possible for the general public to be educated about the issue. Clifford added:
Following a robust agency pitch process, which generated an outstanding response from the industry, I’m delighted that we’ll be working with two of the very best in the business, Lucky Generals and OmniGOV.
GambleAware CCO Alexia Clifford
Lucky Generals is a company that works with a number of prominent brands, including Yorkshire Tea, Amazon, and Virgin Atlantic. Outlining the choice of Lucky Generals, the official press release shared by GambleAware not that the creative agency was a cut-through creative and smart thinking. Lucky Generals founding partner Andy Nairn welcomed this opportunity and said:
We have a great opportunity here to not just tackle one of society’s biggest problems, but also turn GambleAware into a brand that can help people experiencing gambling harm for years to come.
Lucky Generals founding partner Andy Nairn
Big Focus on Behavioral Health Learning
GambleAware was also pleased to be teaming up with OmniGOV which is an agency with a “strong focus on behavioral health learning,” which is precisely what the charity was looking for. “GambleAware tackles one of the biggest health issues in our society today and we are proud to be part of this newly formed team that will aim to make a difference to those who need it most,” said OmniGOV at MG OMD CEO Paul Knight.
The new partnership comes at a time when the UK government is preparing to re-regulate the gambling industry, with the long-anticipated White Paper still not given a final date when it will appear.
Related Topics:
Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at Gambling News is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.
Previous Article
Industry
November 3, 2022
Foghorn Payments Introduces AGCO-Compliant Payment Solution
Must Read
Industry
September 12, 2025
Animo Launches Next-Gen Live Gaming with Animated Hosts on Stake
Industry
September 12, 2025
California Continues to Advance AB 831, SGLA Expresses Frustration
More Articles
Industry
September 18, 2025
ASA Under Fire over Failure to Act on Gambling Content Marketing
Business
September 18, 2025
Macbet Pulls Betting on Arena Racing Tracks over Data Fee Dispute
Industry
September 18, 2025
LiveScore Group Mints Landmark Partnership with X & xAI
Industry
September 18, 2025
Canadians Less Likely than Americans to Bet on Sports, Study Shows
Business
September 18, 2025
Rank Group Chair Alex Thursby to Step Down in October
Industry
September 18, 2025
UKGC Publishes the First of Several Illegal Online Gambling Reports
Casino
September 18, 2025
Italy to Launch Ambitious Anti-Gambling Firewall
Casino
September 18, 2025
Romanian Regulator Shutters Two Illegal Sites
Casino
September 18, 2025
Wynn UAE Casino to Feature Crypto Payments & More
Casino
September 18, 2025
Poker Palace in North Las Vegas to Open Its Doors Again in 2026
Casino
September 18, 2025
Gang Who Posed as Detectives Locked Up for Recovery Scam
Casino
September 18, 2025
Times Square Casino Plan Falls Through Due to Broadway Opposition
Casino
September 18, 2025
Ex-Gregg Township Official Jailed for $533K Gambling Embezzlement