FTN Network, a fantasy sports data provider, has teamed up with Betegy, a company that specializes in the delivery of professional sports data and game visualization. The pair will work on various experiences for fantasy sports and traditional sports fans.
Betegy to Add Value to FTN Network’s Offering
The companies are going to give a flying start to their collaboration by adding Betegy’s expertise to the FTN show, “Betting with Benny and Tino,” which aims to educate sports fans about different sports and introduce them to different value-betting opportunities.
FTN Networks COO Eliot Crist has touted the partnership as an opportunity for the company to leverage Betegy’s extensive technological offer and improve the company’s own media platform. This way, consumers will have betting-oriented fantasy content for a one-of-a-kind experience. Betegy CEO Alex Kornilov added:
“This important partnership with the outstanding team at FTN represents a key building block in our ongoing development of the definitive bridge between raw data and sports viewers, gaming enthusiasts, and bettors.”Betegy CEO Alex Kornilov
According to Kornilov, data will play a crucial moment in engaging fans, and its proper visualization is precisely what Betegy is after. This new partnership will allow the company to bridge the gap between traditional sports and emerging verticals, such as esports and fantasy sports.
While fantasy sports were the only succor American bettors had prior to the legalization of sports gambling in the US in 2018, the global market for fantasy sports is projected to reach $22.31 billion in 2021, based on a report by Research & Markets.
Betegy has been able to successfully leverage its brand expertise, having teamed up with numerous companies, including Bwin, Coingaming.io, ESTV, PokerGO, Germany’s Tipico.