FashionTV Gaming’s 2026 Strategy Cements Luxury as a New iGaming Category

FashionTV Gaming Group has unveiled its Global Strategy for 2026, listing more about its focus and targets. The company noted that its FTV Gaming HUB will stand at the center of its 2026 strategy, promoting luxury gaming on a global scale and cementing it as a structured iGaming category.

FashionTV Turns Luxury into a New Category via FTV Games Hub

In its announcement, FashionTV Gaming Group said that it plans to capitalize on the growing demand for differentiated gaming products and turn its dedication to luxury from a design theme to a “deployable category framework.”

The company’s key ambition is to formalize luxury gaming as a new iGaming category and ensure its long-term success. FashionTV’s FTV Games HUB will play a huge role in this, providing the company’s partners with a centralized gateway to its full portfolio of hits.

For context, FTV Games HUB has been developed in partnership with 1GameHUB, consolidating all FashionTV-branded games into a single “unified technical and commercial infrastructure.” In addition to allowing operators to tap into the best FashionTV has to offer via a single integration, the hub also boasts robust stability and cross-market scalability. Compliance is ingrained into the very fabric of the hub, ensuring that partners can offer FashionTV’s games in line with compliance standards.

The Company Poisons Itself as a Trusted Gaming Brand

Another important aspect of FashionTV’s 2026 strategy would be leveraging its brand authority to ensure its long-term success. The company has established the largest global brand licensing footprint within the online gaming sector and has existing agreements with many of the industry’s top dogs.

These include a recent partnership with BetMGM, under which the provider agreed to supply a selection of FashionTV-branded games exclusively to BetMGM Casino and Borgata Online Casino. Partnerships such as these highlight FashionTV Gaming Group as a brand that operators can trust.

The company’s foray into iGaming is furthermore built upon over 20 years of presence in global media across 200 countries, making FashionTV Gaming Group poised for success. As a result, its branded games have consistently topped charts within its partner platforms.

FashionTV Invites Operators to Embrace Luxury

As FashionTV Gaming Group entered 2026, it highlighted engagement, player retention, elevated monetization, and clear differentiation as core pillars of its performance profile. The company now formalizes this into a “repeatable, scalable category-level deployment model.”

FashionTV Gaming Group emphasized that FTV Game HUB partners can therefore add a premium layer to their ecosystems and benefit from the company’s full luxury gaming portfolio, a dedicated FashionTV Luxury category, reduced integration complexity, and accelerated go-live timeline.

The 2026 strategy rollout was made possible by Pamela Galea Preca, commercial director of the group. It received no shortage of praise from Moshe Cohen, founder & president of FashionTV Gaming Group, who said that luxury in gaming will no longer exist as a visual identity only but will now become a structured category.

He added: “Our ambition is to build a portfolio of more than 1,000 FashionTV Luxury games, accessible through one unified global gateway.”