FanDuel Taps Seasoned Executive to Navigate Complex California Landscape

In the aftermath of a pivotal ballot setback in California in 2022, leading sportsbook operator FanDuel has recalibrated its strategy for entering the state’s lucrative sports betting market. The company recently appointed Rikki Tanenbaum as Senior Vice President of Strategic Partnerships to leverage her extensive experience in working with California tribal entities.

Tanenbaum Illuminates FanDuel’s Nuanced Approach to California’s Tribal Gaming Landscape

Tanenbaum, formerly the chief operating officer for the San Manuel Band of Mission Indians, brings a wealth of insight into California’s unique gaming landscape, where tribal influence plays a decisive role. In an exclusive interview for PlayUSA, Tanenbaum expressed her belief that FanDuel recognizes the need for a nuanced approach tailored to California’s tribal complexities.

Tanenbaum pointed out that FanDuel is a self-reflective place, emphasizing that the company understands that what had brought them to their current position might not necessarily lead them to future success. She further emphasized FanDuel’s commitment to better understanding tribal perspectives, citing the ongoing “listening tour” aimed at fostering collaboration and mutual understanding.

Tanenbaum’s journey before FanDuel involved a stint as the president of gaming at The Stronach Group, managing California horse racetracks. Her unique background, including earlier roles at Viejas Casino & Resort, positions her as a valuable asset in navigating the intricacies of tribal relations.

Tanenbaum Takes Charge to Rebuild FanDuel’s Image and Expand Market Reach

Having witnessed firsthand the fallout of FanDuel’s unsuccessful 2022 bid, Tanenbaum emphasized the importance of humility and deference to tribal leadership. She outlined her goal to assist FanDuel in rectifying past missteps and building bridges with California tribes.

FanDuel’s interest in the California market extends beyond tribal relations. Tanenbaum’s role will also involve nationwide initiatives, including navigating challenging markets such as Florida, Texas, and Minnesota. 

FanDuel president Christian Genetski praised Tanenbaum’s diverse experience, describing her as an ideal fit for the company’s future endeavors.

While acknowledging the challenges ahead, Tanenbaum expressed optimism about her role as a bridge-builder. She chairs the board of directors for the Grand Canyon Resort Corp., owned by the Hualapai Tribe in Arizona, showcasing her commitment to fostering positive relationships between gaming entities and tribal communities.

In other news, sports betting in California still persists, with two mysterious individuals, Reeve Collins and Ryan Tyler Walz, facing backlash for their proposed legislation seeking approval for on-site and online betting through recognized Indian tribes. The propositions raised questions about the motives and origins of the proponents, who remain unidentified and allegedly unaffiliated with Boyd Gaming and Pala Interactive.