March 17, 2022 3 min read


EveryMatrix Strengthens Market Position, Invests in Jelly Entertainment

EveryMatrix, the leading iGaming technology supplier, announced Thursday that it invested in the up-and-coming real-money game studio Jelly Entertainment.

Jelly Joins EveryMatrix’s Gaming Aggregation Platform

Under the terms of the new collaboration, Jelly will join the provider’s gaming aggregation platform SlotMatrix. This will enable the up-and-coming studio to create, manage and distribute their titles via an extensive network of gaming operators around the world. Moreover, Jelly will also continue to offer its casino content to its current distribution partners.

Jelly is a London-based industry-recognized real-money game studio that was founded in 2020. The studio has a dedicated team of professionals with years of experience in game development and gaming. Thanks to the new collaboration both EveryMatrix and Jelly will be able to strengthen their market position.

The recent deal isn’t EveryMatrix’s first investment into a gaming company. Back in May 2021, the company joined forces with the Swedish-listed LL Lucky Games. Although the recent deal with Jelly was presented as an investment, EveryMatrix did not disclose financial details regarding the deal.

Joining SlotMatrix RGS Brings Excitement for Jelly

Ashley Bloor, the CEO of SlotMatrix RGS, said that it is exciting to have Jelly join as the platform’s latest RGS partner. She pointed out that the studio is led by industry veterans with significant experience. Moreover, Bloor said that the new partnership complements the growth of SlotMatrix RGS. In conclusion, she said that SlotMatrix is looking forward to “giving our operators more high-quality mobile-focused content in collaboration with Jelly.”

I’m thrilled to have EveryMatrix as our partner; we’re now in a better position than ever to drive forward our studio expansion and product strategy.

David Newstead, CEO at Jelly Entertainment

Jelly’s CEO, David Newstead, added that it is thrilling to join forces with EveryMatrix. He explained that the new deal will boost the company’s expansion and product strategy. Newstead acknowledged that Jelly and EveryMatrix have a common vision for mobile entertainment. In conclusion, he said that the new collaboration will help the studio accelerate its growth in the US and European markets.

The Company Completes a Strategic Move

The news about the collaboration come after EveryMatrix and FashionTV announced the release of a new blockbuster slot called “FashionTV Highlife.” Moreover, the B2B provider of online casino gaming technology reported strong Q4 and full-year 2021 results late last month.

Investing in the gaming vertical is a strategic direction for EveryMatrix and I’m pleased to welcome Jelly to our SlotMatrix RGS partners program.

Ebbe Groes, CEO at EveryMatrix

EveryMatrix’s CEO, Ebbe Groes, said that he is pleased to see Jelly as a part of the SlotMatrix RGS program. Additionally, he acknowledged that the studio has already released several titles that showed off their creativity and quality of work. In conclusion, Groes predicted that the collaboration will result in a long and successful partnership.


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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