Endeavor Announces Management Buyout of OpenBet and IMG ARENA

Endeavor Group Holdings, Inc., a global sports and entertainment powerhouse, announced the sale of OpenBet and IMG ARENA to OB Global Holdings LLC in a management buyout. The transaction, backed by Endeavor chief executive Ariel Emanuel, OpenBet CEO Jordan Levin, and other top executives, could significantly shake up the sector and position the companies for further success.

The Deal Marks a New Chapter for OpenBet

According to the agreement terms, OB Global Holdings will acquire OpenBet and IMG ARENA for approximately $450 million, financed via a combination of cash and debt. The sale aligns with Endeavor’s broader strategy as it heads toward a take-private transaction led by private equity firm Silver Lake. Endeavor will continue marketing IMG ARENA to potential third-party buyers during and following the sign-to-close period.

OpenBet CEO Jordan Levin was enthusiastic regarding this new deal, noting it would allow the company to continue pursuing its vision for increased market expansion and product innovation. He lauded OpenBet’s impressive track record and was adamant that the buyout would not affect the stellar quality of its offerings.

Our group is extremely confident in OpenBet’s future considering the premium product offering, superior talent, and solid foundation we already have in place.

Jordan Levin, OpenBet CEO

Following the completion of the transaction, Levin will continue to lead OpenBet, guiding the company through its next phase of growth. A separate deal saw Endeavor agree to sell IMG ARENA, its sports betting data business operating under OpenBet, to sports technology company Sportradar. OB Global will retain ownership and control of IMG ARENA until the close of the Sportradar transaction sometime in Q4 2025.

Sustained Value Remains a Priority

OpenBet remains focused on technological advancements with industry-leading products like BetBuilder, which provides a sophisticated same-game parlay experience, and OpenBet Locator, which delivers seamless regulatory compliance. Focusing on innovation, scalability, and market compliance, OpenBet is supplying its platform to over 200 operators worldwide as it seeks to usher in further growth.

The company has recently prioritized its Brazilian expansion, hoping to take advantage of the nation’s updated gambling legislation. OpenBet has already secured a foothold in the region, going live with BandBet and establishing strategic partnerships with other leading stakeholders. These moves could deliver significant dividends as experts expect the Brazilian market to skyrocket.

This newest buyout perfectly positions OpenBet to maintain its considerable momentum and remain at the forefront of the sports betting technology market. The company’s management team remains dedicated to pursuing further innovation and market expansion, ensuring long-term growth, and delivering continued value for stakeholders.