DraftKings Adds Mindway AI Tool to Boost Responsible Gaming Center

DraftKings has beefed up its responsible gaming options by adding Mindway AI’s Gamalyze tool to its Responsible Gaming Center. This new interactive resource aims to educate players and make them more aware. This change shows how the industry is moving towards using behavioral science and tech to help people play more in regulated gaming.

DraftKings Integrates Gamalyze to Offer Real-Time Behavioral Feedback

Gamalyze tries to help users grasp their gaming habits through direct interaction, not just standard questionnaires. Instead of asking players to report their own habits or attitudes, the tool puts users in a quick simulated card game. It then looks at how they make choices in real time. Based on these observed decisions, the system gives personalized feedback. This feedback aims to get players to think about risk, control, and how they make decisions.

Mindway AI, a part of Better Collective, focuses on responsible gaming solutions driven by neuroscience. By teaming up with DraftKings, the company is spreading its tech to one of the biggest sportsbooks and iGaming audiences in the US. This link-up lets DraftKings users get to Gamalyze straight through an existing hub for responsible play resources.

For Mindway AI, this team-up gives them a chance to grow science-based tools across a bigger, more varied group of players. The company’s leaders stress that Gamalyze aims to teach and give fair insights based on how people act, not to diagnose or predict.

Gamalyze Joins DraftKings’ Long-Term Responsible Gaming Strategy

DraftKings sees Gamalyze as a boost to its current responsible gaming setup. The Responsible Gaming Center already lets players set deposit and time limits, choose self-exclusion, and learn about potential risks. By adding an interactive test, the company wants to get players more involved with these tools and make them fit each user better.

The company keeps focusing on mixing research, tech, and outside partnerships in its responsible gaming plan. DraftKings often teams up with universities, support groups, and rule-makers to improve its approach and match the best practices in regulated markets. They are calling the Gamalyze launch just one more step in their long-term plan, not a standalone project.

For DraftKings, the partnership highlights a focus on smart choices as a key part of how customers interact. By giving players insights based on their actual gameplay, not just their perceptions, the company wants to build a culture that values awareness and responsibility along with fun.

The tool is now available in the DraftKings Responsible Gaming Center, allowing customers to explore Gamalyze if they want to as part of their broader efforts to play.