April 19, 2021 3 min read


Deirdre Bigley Joins Sportradar’s Global Board of Directors

Deirdre Bigley, the Chief Marketing Officer of the world’s primary distributor of financial data Bloomberg, was appointed to the Board of Directors at Sportradar Holdings AG effective immediately, the sports data and entertainment products provider announced in a media release today.

“We’re thrilled that Deirdre is joining our Global Board of Directors as we draw upon her vast experience leading marketing strategies for some of the world’s most well-known technology companies.”

Carsten Koerl, CEO, Sportradar Group

Marketing Expertise and Experience

Bigley, who has been with Bloomberg since 2009 when she joined as the Global Leader of Marketing Communications, became the company’s Chief Marketing Officer in 2014 and was instrumental for the design and launch of the company’s first global marketing department, tasked with building marketing strategies across all business units.

“Deirdre brings strong knowledge of building brands and working with businesses focused on complex data. She has been instrumental in driving the Bloomberg brand globally, establishing a digital first marketing department, and recognizing the intrinsic value that technology and innovation brings to customers through its products and services.”

Jeff Yabuki, Chairman, Global Board of Directors, Sportradar

Among other key roles Bigley performed in prior to joining Bloomberg, were Vice President of IBM Brand and Vice President of Worldwide Advertising and Interactive at IBM.

”We are pleased to add an experienced director who understands both the opportunities within a high growth business, as well as the scale needed to further extend our industry leadership by delivering long-term growth and value for our stakeholders.”

Jeff Yabuki, Chairman, Global Board of Directors, Sportradar

Multiple Director Roles

New addition to the Global Board of Directors at Sportradar Deirdre Bigley currently serves on the Board of Directors of Shutterstock, Wix.com, Slice, Recorded Future and MAKERS.

“We are pleased to leverage Deirdre’s data and analytics insights as Sportradar drives innovative solutions that support the success of our customers.”

Carsten Koerl, CEO, Sportradar Group

In her career, holder of B.A. in English Literature from West Chester University Bigley won numerous professional honors including AWNY Top 50 Women in Advertising, B2B Magazine’s Top Marketer and Top Integrated Campaign, the Gertrude Crain Award for Top Women in Business Marketing, and Top “Established Mom” Award of the Working Mother Magazine.

“This is an exciting time to join Sportradar as it continues to demonstrate its leading sports data capabilities and drive innovation that changes the way the world experiences sport. I look forward to working closely with Jeff, Carsten, and the team as Sportradar continues to differentiate itself as the leader in powering sports data and analytics around the globe.”

Deirdre Bigley

Lead Author

With 4 years experience as an analyst, Julie—or ‘Jewels’, as we aptly refer to her in the office—is nothing short of a marvel-worthy in her attention to the forex and cryptocurrency space as she quickly became the first pick to co-pilot education to the masses with Mike.

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