Chris Rock Stars in Another BetMGM UK Campaign

BetMGM has once again onboarded Chris Rock for a marketing campaign in the United Kingdom. The comedian originally starred in the company’s launch campaign when the operator hit the British market and has now appeared in another advert.

It’s Showtime!

The new campaign was launched on October 17 and will be aired on TV, radio and across BetMGM’s social and digital platforms. It is set to promote BetMGM’s products while encouraging players to take time to think and play responsibly.

The ad itself features Chris Rock giving a locker room speech to a group of athletes. He addresses the sports professionals, informing them that BetMGM offers exciting betting markets on multiple sports.

Yo, team. Huddle up. At BetMGM, we’re giving the beautiful game a makeover! With all the action, on all the games. We go full Vegas ‘till full time, baby.

Chris Rock

In the ad, Rock actively promotes the company’s features, which include bet builders, accas, price boosts and play live.

The ad also pokes fun at the prohibition of excessive celebration in sports and features an athlete who takes off his shirt only to be reprimanded by Rock.

Rock finally addresses the players, urging them to go out there and entertain the players. The ad then displays a safer gambling message promoting GambleAware’s services and advising bettors to play responsibly.

The ad will also have casino edits in order to promote BetMGM’s wider array of products.

Another Creative Campaign

LeoVegas’ group director of brand, Dan Towse, commented on the new ad, saying that it aims to build on last year’s launch campaign. Towse added that his team was excited to once again join forces with Chris Rock for another creative marketing campaign.

A huge amount of work has gone into this and everyone from the internal teams to the support of Recipe and production house, have delivered an outstanding creative platform.

Dan Towse, group director of brand, LeoVegas

BetMGM originally onboarded Chris Rock for its launch campaign because of the comedian’s global popularity. After the favorable reception of the initial campaign, the operator seems to have decided to continue its partnership with the star.

In the meantime, the operator continues to enjoy a strong progress in online gambling.