Boyle Sports Signs Three-Year Partnership Extension with Galway Races

Boyle Sports has unveiled an extension of its partnership with the Galway Races, an Irish horseracing festival. Under the agreement, Irish sportsbook will continue to serve as the Galway Races’ Saturday title sponsor.

Boyle Extends Its Tie-up with the Galway Races

According to Boyle Sports’ announcement, the extension of its deal with the Galway Races will see it serve as its Saturday title sponsor for three more years. As a result, its branding will appear on the $128K day six feature of the festival, which will be known as the Boyle Sports Handicap Hurdle.

In addition to that, Boyle will also remain a naming partner of the $20K Boyle Sports Maiden Hurdle. At the same time, the $93K Galway Tribes Hurdle, which has historically taken place on Friday, will be rescheduled and will also be subject to the Saturday title sponsorship deal with Boyle Sports.

Boyle was very pleased with the latter addition, which will further increase the visibility of its branding, helping it to reach even more horse racing fans and potential customers.

The Agreement Will Benefit All, Horses Included

Representatives of the two companies hailed the extended agreement, which will benefit both parties. Boyle Sports’ head of sponsorship, Liam McKee, teased that the new deal with the Galway Races is a sign of more things to come. He added that the current renewal comes at a very important time for his team.

This year’s renewal feels particularly special as it coincides with an exciting new chapter for Boyle Sports as our major brand relaunch gets underway.

Liam McKee, head of sponsorship, Boyle Sports

Michael Moloney, chief executive officer of the Galway Races, was likewise pleased with the agreement. He added that the latest changes to the schedule are extremely important for the participating horses too.

This change gives horses that don’t make the cut for Thursday’s feature Hurdle another valuable opportunity to compete, enhancing the overall quality and excitement of the week’s racing.

Michael Moloney, CEO, Galway Races

Boyle Sports Seeks Growth

The new tie-up with the Galway Races comes two weeks after Boyle Sports became the official principal partner of the West Ham United and West Ham United Women soccer teams. This was a milestone partnership for the independent operator, which continues to pursue further growth in Ireland, the UK, and beyond.

Boyle Sports has 27 properties across high streets in the UK but is ambitious to expand this portfolio by opening many new locations.