February 22, 2023 3 min read


Betsson Goes Live in Ontario via Betsafe Brand

Betsson's Betsafe brand was given the green light for Ontario with two new operator and supplier licenses

The holding company that invests in and leads quick-developing iGaming companies has been granted a business-to-business and a business-to-consumer online gaming authorization for the locally regulated market in the Canadian province.

Shortly after, a complete business-to-consumer offering was officially launched by Betsson with the help of the company’s international brand Betsafe. The decision perfectly matches the company’s market strategy developed for Ontario.

Betsafe to Use the Strive Gaming Platform in Ontario

Betsafe’s games will become available via the Strive Gaming platform which is 40% owned by Betsson. The unique brand that is regarded as daredevils’ go-to site will offer its challenging titles to customers in the province via Betsson’s mobile apps.

The apps can be downloaded using Google Play store, Apple Store, and the website ot.betsafe.com. Betsafe currently hosts a rich selection of live casino options, standard casino games, and live and pre-sportsbook options, along with a solid website dedicated to poker aficionados.

The group, which was also granted a supplier license, has customized its product offerings to perfectly match the exact requirements of North American players. Accordingly, Betsson will be able to also include its sportsbook products on a business-to-business basis with other interested operators.

Betsafe’s sportsbook offering includes a wide selection of popular sports including most soccer leagues, mixed martial arts, trotting, a variety of American sports, betting on live sports events, competitive odds, and generous promotions.

The Group, Pleased to Harness Ontario’s “Great Opportunities” 

The Canadian province where Betsson has been given the green light hosts close to 40% of the country’s estimated 38 million inhabitants. From an economical standpoint, Ontario represents the highest-ranking Canadian province. Its online gaming market which was officially opened on April 4, 2022, is expected to turn into one of the most important markets in the North American area. 

Accordingly, Betsson AB’s chief executive officer and president Pontus Lindwall has expressed the group’s excitement for getting the needed licenses to operate using both a business-to-business and business-to-consumer offering in the private’s locally regulated market. 

Lindwall also added that the group was “convinced” that many excellent opportunities will be waiting for them in Ontario in the near future in both channels given the highly competitive offering they brought to the table. 

Last September, the group announced it would strengthen its foothold in the Latin America region with an online launch on the Mexican gaming market via the betsson.mx platform. The offering for Mexico featured state-of-the-art technology, numerous casino games, a proprietary sportsbook, and additional options.

After finishing her master's in publishing and writing, Melanie began her career as an online editor for a large gaming blog and has now transitioned over towards the iGaming industry. She helps to ensure that our news pieces are written to the highest standard possible under the guidance of senior management.

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