Betr Arcade Launches in 29 States With Peer-to-Peer Skill Games

Betr, a sports gaming company started by Joey Levy, an entrepreneur, and Jake Paul, a YouTuber who became a boxer, has expanded its reach in the US market. Levy and Paul have now launched Betr Arcade, a new platform for skill-based gaming where players compete against each other. This new feature is available in 29 US states. Betr has added this to their existing Betr Picks app, which already works in 32 areas across the country.

Betr Arcade Rolls Out Four Games, Targets States Without Legal Online Casinos

The platform launched with four interactive games — 21, Fruit Match Crossout 21, and 5 Across — which let players compete against each other instead of a central operator. Each game has a minimum bet of $1.25, but users can also practice for free before they risk real money.

By focusing on games where players compete against each other, Betr Arcade avoids many of the rules that have limited online casinos in the US where legal iGaming is allowed in only seven states. This strategy has allowed Betr to launch its product in places where traditional online gambling is still not legal, including big states like California, Florida, and Texas.

Levy shared news of the launch on social media, showing a video of Paul trying out the platform’s main game 21. He stressed that this debut starts a bigger plan to expand Betr’s products saying that new games and more jurisdictions will come out in the next few months. Levy also gave credit to the company’s team for spending months getting ready for this release, calling the launch a key step to becoming a big name in skill gaming.

Jake Paul’s Involvement Boosts Visibility for Growing Skill Gaming Platform

Paul’s role has boosted the platform’s profile, catching the eye of both gamers and his large online following. Experts in the field think this mix of influencer marketing and new tech might give Betr Arcade an edge in the growing skill gaming market.

The platform also draws in players from states with strict gambling laws, giving them a legal option that mixes the thrill of betting with the tactics of skill-based games. By working in this specific area, Betr aims to grab a part of the market that big betting companies have ignored.

In other company news, Betr turned down MIXI Australia’s newest cash bid to buy PointsBet shares, promising not to give up its 20% stake. Even though MIXI has gained more power with its bigger shareholding and PointsBet prefers its strong offer, Betr stays firm in its decision to stop the takeover. At the same time, Betr keeps pushing its own plan to acquire shares through a share-based deal.