April 26, 2023 2 min read


BETER Expands Live Casino Product Reach with Betbazar

The prominent live casino developer has continued to double down on its product offering by signing a new partnership allowing the company to expand its reach in the vertical

As a result, BETER will provide its products as part of an extended partnership with Betbazar, which is an established B2B iGaming marketplace with a global pull. The live casino partnership follows a similar arrangement between the two companies.

BETER Live Gets Amplified Reach with Betbazar Extension

Previously, BETER and Betbazar worked and collaborated on sports and esports betting products and content offers, which have already brought benefits to both companies and allowed them to distribute this specific content offering with numerous operators.

The live casino expansion is set to offer Betbazar’s network a chance to access high-quality live casino options. Presently, BETER Live, which is the newest division of the BETER family, offers 15 games in the vertical, with some of the best tailor-made titles that the live segment in Europe has seen. Betbazar will help BETER Live establish its content footprint in the European market further as well.

BETER Live director Anna Vikmane hailed the opportunity to see the company’s products expand through this tie-up with Betbazar, which is helping operators in the European market garnet access to a superior live casino offering. Vikmane added:

At BETER Live, we are committed to delivering the highest quality live casino products and experiences to our partners and end-users. Our extensive portfolio of classic games and innovative game shows, produced in our state-of-the-art studios, is a testament to the hard work and dedication of our team.

BETER Live director Anna Vikmane

Connecting the Best Content with the Best Operators

Betbazar COO Max Sevostianov said that the company was happy to continue building upon the existing relationship with BETER and introduce the company’s live casino products to its network. In the end, Sevostianov argued, the goal is to connect the best content with the best operators and provide players with worthwhile products that can work.

BETER remains a multi-faceted specialist that provides content and solutions beyond the live casino segment, including esports, casinos, and sports.


Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at GamblingNews.com is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.

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