Elite Casino Resorts will now host a number of self-serving terminals developed by Kiosk Information Systems for the Colorado sports betting market with the help of Bet.Works.
Bet.Works Introduces Self-Serving Terminals in Colorado
Bet.Works, an established betting technology provider in the United States, has launched a line of self-service bettering terminals at the Red Dolly Casino in Blackhawk, Colorado. The company has teamed up with Elite Casino Resorts for the launch.
To guarantee the safety and fairness of the contests, Bet.Works has obtained a license from Gaming Laboratories International (GLI) for the self-serving terminals. The terminals themselves were created by a Colorado-based company, Kiosk Information Systems which specializes in the development of this type of devices.
The terminals come with a range of features that are specifically purposed for the needs of sports bettors. Specifically, the terminals feature cash acceptance and a ticket in and out elements allowing for a fully independent experience for the players.
In an official press release, Kiosk president Kim Kenney said that teaming up with Bet.Works has been an amazing experience, allowing developers to put forth their sports betting experience accumulatd over the course of decades.
“This, combined with Kiosk’s innovative self-service solution design capabilities, enabled us to produce a first-class line of sports betting terminals deployed via Bet.Works’ exclusive relationship with Elite Sportsbook.”
Kenney was happy that his company has been able to facilitate the partnership between Bet.Works, Elite Casino Resorts, and Red Dolly Casino. The casino though has a rather recognizable footprint in the sports betting market.
Bet.Works’ Footprint Grows in the United States
In Iowa, Elite Casino Resorts operates Riverside Casino and Rhythm City with both venues operating a legal sports betting product since August, 2019.
Commenting on the current partnership, though, Bet.Works chief executive David Wang confirmed his company’s mission to continually innovate the sports betting experience and offer better entertainment products.
Bet.Works is already involved with theScore Bet, specifically by powering the entire sportsbook offer of the company. Bet.Works is working with Sports IQ to supply theScore with state-of-the-art sports entertainment products.
Colorado’s sports betting segment is definitely going strong. Turnout has been great and the continuous appetite of companies to keep investing means more revenue for The Centennial State.
Colorado’s July sports betting revenue has been solid, showing a decent $59.2 million collected in revenue or up 55.2% from June when the results were $38.1 million. The investment that keeps coming is an indicator that the market is only going to expand.
Colorado launched in a relative vacuum with most sports betting events suspended due to COVID-19, so the state has not had the opportunity to reach its full potential just yet.