October 10, 2022 3 min read


AvatarUX Inks Aggregation Deal with Light & Wonder

Premier gaming software provider AvatarUX has signed a new strategic deal with one of Light & Wonder’s subsidiaries. The partnership will allow AvatarUX to expand the reach of its best-in-class slots titles in many regulated markets, including the United States.

AvatarUX to Power OpenGaming with PopWins and MultiPop Titles

The partnership was hailed as a “key agreement” and will see AvatarUX’s content onboarded to Light & Wonder’s OpenGaming content aggregation platform. As a result, the gambling products and services company will be able to offer AvatarUX titles such as PopWins and MultiPop hits to its partners. In addition, eight brand-new titles developed by AvatarUX will be released in major markets worldwide.

The deal cements AvatarUX as one of the leading studios in the online gaming sector. The company was recently awarded the Rising Star award at the EGR B2B Awards, which attests to the quality of its products. The developer continues to work on more innovative and engaging titles with exciting mechanics. The aforementioned PopWins and MultiPop mechanics are just a small part of what AvatarUX has to offer.

Light & Wonder Lauded AvatarUX as a True Innovator

Nicola Longmuir, AvatarUX’s chief executive officer, praised Light & Wonder as “one of the defining brands” in iGaming and said that his team is beyond overjoyed to ink such an important distribution deal with them. He mentioned that this attests to AvatarUX’s progress toward becoming one of the leading providers of iGaming titles.

It is a real testament to the strides we’ve undertaken as a business in a short space of time, and we look forward to reaching and entertaining even more players through Light & Wonder’s network.

Nicola Longmuir, CEO, AvatarUX

Steve Mayes, Light & Wonder’s director of partnerships, lauded AvatarUX as a true innovator in the iGaming space. Mayes admitted that he has been impressed by the PopWins mechanic and said that his team cannot wait to make the developer’s games available on the OpenGaming platform.

This latest partnership illustrates our determination to evolve our content proposition and brings new worlds of play to players AvatarUX’s approach to slot provision is highly admirable and we believe its unique games will be highly attractive.

Steve Mayes, director of partnerships, Light & Wonder

Speaking of aggregation, Light & Wonder recently added PlayJeux’s critically-acclaimed multiplayer games to the OpenGaming platform. PlayJeux is a Montreal-based studio that develops engaging socially-oriented games that provide players with fresh multiplayer experiences.

In other news, Light & Wonder just completed the acquisition of House Advantage’s assets. Following that deal, HA’s chief executive was named SVP of global systems and services at Light & Wonder.


Angel has a passion for all forms of writing, be it fiction or nonfiction. His curious nature gives him an ace up his sleeve when researching a new topic. Angel’s thirst for knowledge, paired with adaptability, always helps him find his way around.

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