Allied Esports Hits 13.4m Views in 24-hour Twitch Broadcasting

Reaching more esports fans through 24-hour programming on Twitch has proven a successful stratagem for Allied Esports.

Creating More Opportunities to Watch Esports

Allied Esports has revealed that its 24-hour programming hosted on Twitch has managed to pull in 13.4 million live views and 7.6 million unique views. The company pushed forward with original programming back in November 2020 and has managed to increase its following on Twitch by some 46,752 users, the company explained in a press release. 

Allied Esports has featured various original and exclusive content and introduced programming from tournaments the company produced. The company also introduced four over-the-top (OTT) streaming services to distribute its tournament content with the help of MuxIP.

Allied Esports CEO Jud Hannigan has argued that the market for esports content is growing rapidly and that the company remained committed to delivering tournament broadcasts to fans across numerous digital platforms. 

“As the past several months have proven, gaming fans want to watch competitive, high-quality content, and with weekly productions across multiple continents, we have the ability to grow our distribution library and reach new audiences quickly and broadly,” Hannigan added.

Original Content, Major Games and Leading Esports Organizations 

The 24-hour programming on Twitch has proven a hit, with many highlights from popular tournament series, including Fortnite, VALORANT, Smash Brothers Ultimate and other games. Allied Esports broadcast over 250 hours of tournaments hosted on-site at the HyperX Esports Arena in Las Vegas.

The company has distributed content through OTT platforms such as RAD.Live, AiryTV, FreebieTV and KlowdTV to reach even more people out there. 

Allied Esports covered VIE.gg’s CS: GO Legend Series, as well as the Vegas Minor event that featured Rainbow Six Siege and the Allied Esports Odyssey VALORANT Ignition Series. Overall, there have been many events to follow through the channel. 

Many prominent esports organizations also participated in many of those events, including Team Liquid, Ninjas in Pyjamas and G2. Even though the company posted a small net loss in Q2, the company is setting up its future success.