March 6, 2024 3 min read


Abelson Info Powers Betsson with Soccer Pricing Solution

Abelson’s price feed will enable Betsson to bolster its soccer portfolio, allowing it to further tap into the soccer fanbase in key markets

Abelson Info has unveiled a partnership with Betsson. As announced by the former company, its new client has become “the latest recruit for the in-play Goalscorer Pricing & Settlement Service (GPS).”

 As per the deal, Abelson will supply Betsson with goalscorer and player card markets for more than 120 soccer competitions across the world. The deal comes amid a very strong period for the gambling operator and aligns with its goal to grow and diversify its product offering.

Abelson’s price feed will enable Betsson to bolster its soccer portfolio, allowing it to further tap into the soccer fanbase.

Abelson is a LATAM veteran, boasting years of experience in the wagering markets in Argentina, Chile, Colombia, Ecuador, Peru and Brazil. The company delivers soccer goalscorer pricing from the aforementioned countries’ top-flight markets, including pricing for Brazil’s Serie A & B and three of the top regional Campeonato tournaments. In addition to that, Abelson offers Serie A player props, delivering important data to its clients.

Abelson’s state-of-the-art odds feed provides fully managed goalscorer markets both during pre-match and in-play. The company pairs real-time incident data with manual trading management to deliver accurate pricing to its partners.

Abelson Will Reinforce Betsson’s Business in Key Markets

The deal comes in the wake of Betsson’s FY 2023 report, which highlighted the company’s operational excellence and robust business model. The company is now pursuing further growth, hoping to bolster its presence in key markets, such as Latin America.

Reuben Thomas, Abelson Info’s commercial director, commented on the new agreement with the gambling company, expressing his excitement about the tie-up.

We’re proud to be adding Betsson to our list of partners. We have broadened the coverage of our in-play product to accommodate its ambitious growth in target areas. We look forward to attracting an even wider audience and expect to see further growth within the region.

Reuben Thomas, commercial director, Abelson Info

In other news, Betsson recently returned to the Netherlands thanks to its $30 million acquisition deal with Holland Gaming Technology. For reference, Betsson was forced to depart from the Dutch market following its regulation several years ago. Since the exit deprived Betsson of an important market, the company tried to regain its license but withdrew its application after the process proved to be too lengthy and costly.

In the meantime, Betsson faces trouble in Finland, which just blacklisted its BML Group subsidiary.


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