June 26, 2023 2 min read


7777 Gaming Teams up with Bitville Gaming for African Expansion

The popular content provider has strengthened its local presence on the African continent through a new partnership with a prominent local operator

As a result, 7777 gaming is now live with Bitville Gaming in Africa. The partnership spans various regulated markets on the continent with Bitville operating a successful business and providing online and retail betting and gaming products to partner operators throughout Africa.

7777 Gaming makes Decisive Step in Africa

Focused on both sports betting and iGaming, Bitville will now significantly improve its overall offering when it comes to online casino games. 7777 gaming is already a licensed operator in South Africa, and holds a B2B license in the country, giving it further strength locally and making it a preferred and trusted partner for operators – and players.

However, Bitville is confident that it will be able to leverage 7777’s outstanding library of titles across other jurisdictions as well. 7777 gaming CCO Elena Shaterova was excited to see this partnership take place.

This is effectively the first time the company has entered the African continent in what is seemingly a more permanent capacity, Shaterova explained. The CCO said that Bitville Gaming has significant clout in the continental market and as such, 7777 only stood to benefit as well. She also teased some of the company’s forthcoming plans.

We are confident that the partnership will bring many benefits to both sides, including an increase in our sales and brand recognition on the continent.

7777 gaming CCO Elena Shaterova

The partnership was naturally welcomed by Bitville Gaming CEO Andrew Von Hoesslin who also spoke highly of the opportunity to establish this relationship with the supplier. Von Hoesslin said that it was Bitville Gaming’s mission to work with the most engaging B2B online casino providers and ensure that it delivers on the content that local audiences want to see. He concluded:

We believe that 7777 gaming’s alternative and modern game concepts will be well-received by African players, and we look forward to our mutual success story on the market.

Bitville Gaming CEO Andrew Von Hoesslin

Scaling Beyond Africa and Catering to Global Markets

7777 gaming has been scaling its offer significantly over the past weeks and months. The company notably received certification to launch 100+ games in Georgia, marking yet another important licensure success for the company and its operations.

Before that, Sportsbet.io and Bitcasino.io both agreed to feature content from a prominent supplier, bringing 7777 gaming’s titles to two of the best iGaming websites on the Internet.


Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at GamblingNews.com is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.

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