February 1, 2024 3 min read


20SHOTS Secures an Investment from Steve Rogers

20SHOTS has secured a new investment from Inspired Entertainment’s former Virtual Sports chief commercial officer, Steve Rogers

Steve Rogers’ new infusion of funds in the provider of “best in class, free-to-play games” that boost customer acquisition and engagement, 20SHOTS, joins similar investments aimed at the same company announced by other big names in the industry.

The list includes Gambit Research’s former chief executive officer, Jasper White, Playtech BGT Sportschief commercial officer, John Pettit, and Press Box PR’s founder and managing director, Alex Donogue.

Ambitious Growth Plans for 20SHOTS

The affiliate product provider, home of the world-famous Fantasy5, one of the fastest-growing fantasy soccer free-to-play soccer games in the UK industry, is constantly busy creating sustained growth for companies part of the iGaming and Sports industries.

20SHOTS’ chief executive officer and co-founder, Jacob Kalms, spoke about the new development, reiterating that their “ambition” was to turn into one of the leading affiliate marketing technology platforms in the industry. 

Kalms further explained that this goal will be possible by attracting “the right strategic investment from the gaming industry and beyond,” commenting that Rogers’ investment was expected to boost their commercial growth abilities as well as the smooth integration of their constantly diversifying array of products with their partners.

The new investment secured from Inspired Entertainment’s ex-chief commercial officer of Virtual Sports joins a prestigious list of other deals brokered by Rogers, including agreements with iconic sports figures such as Mike Tyson and Shaquille O’Neal or US sports leagues including the National Basketball Association and the National Football League.  

“20SHOTS Has the Potential to Accelerate” Customer Retention

Rogers, who will be given a critical role in helping 20SHOTS grow its offering for a wide array of markets next to their current team and investors in and out of the gaming industry, has also commented on his decision to fund the company. 

He explained that, over his two and a half decades in the industry, he witnessed the way innovative technology and the development of products from expert marketing platforms can positively affect the commercial capabilities of affiliates, operators, and other third parties. 

He added that 20SHOTS “has the potential to accelerate how operators recruit and retain customers” with special emphasis on the constantly changing environment with fresh regulations using fantasy sports that can stand out in any crowded marketplace.

Rogers also expressed his eagerness to start working with CEO Kalms, the company’s management team, and the rest of the investors to beef up the growth of 20SHOTS’ product roadmap and help it reach new territories while ushering in a new growth era for them.

Earlier in the week, 20SHOTS announced it signed its fifth partner deal in the Brazilian gaming market with operator Bitx.bet. The latter will be one of the provider’s first partners running the Paulista league with Fantasy5.

Last September, BoyleSports extended its partnership with 20SHOTS for the same game.

After finishing her master's in publishing and writing, Melanie began her career as an online editor for a large gaming blog and has now transitioned over towards the iGaming industry. She helps to ensure that our news pieces are written to the highest standard possible under the guidance of senior management.

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