Zitro Welcomes Michael Bauer as Digital CEO Ahead of ICE Barcelona

Zitro, a leading B2B provider of content to the gaming industry, has unveiled a new leadership addition just in time for ICE Barcelona, one of the world’s largest gaming industry trade fairs. According to the company’s announcement, the experienced Michael Bauer has joined its team as chief executive officer of the Zitro Digital division.

Zitro Onboard Industry Veteran as CEO Digital

Bauer was described as an industry veteran who boasts over a decade of senior experience in the online gaming sector. Prior to his current role, Zitro Digital’s new CEO spent a decade at Greentube, another provider of gaming content. During his time at Greentube, Bauer occupied several roles, including chief financial officer, chief product officer, and chief revenue officer. Before joining Greentube, he had a short stint with NOVOMATIC.

Zitro praised Bauer for his track record of delivering revenue growth and international expansion for the companies he previously worked for. His expertise spans multiple regulated markets, making him a perfect fit for the Zitro team.

As CEO of Zitro Digital, Bauer will oversee the division’s strategy as Zitro continues to pursue growth in the online space.

The appointment comes as Zitro prepares to exhibit at ICE Barcelona, one of the most important gaming events of 2026. The trade fair will serve as “launchpad” for Zitro Digital’s 2026 roadmap, the company added.

Bauer Was Praised as a Perfect Fit for Zitro

Bauer commented on his appointment, saying that he is looking forward to heading Zitro Digital as its new CEO. He added that he has been impressed by the company’s rapid growth and has followed their journey with “great interest.”

They [Zitro] have quickly become one of the most innovative companies in the industry, and their success is based on high-quality products, strong customer relations, and a great team that is led by a visionary owner.

Michael Bauer, CEO digital, Zitro

Bauer applauded Zitro’s strong position in land-based gaming and added that he is certain that the company can replicate that success online. He added:

My task is now to bring their winning formula to the digital realm—a role that I’m very much looking forward to. We share the same vision that casino entertainment is based on strong product, quality games, a customer-centric approach, and great people.

Michael Bauer, CEO digital, Zitro

Johnny Ortiz, Zitro’s founder, welcomed Bauer to the Zitro family. The former man called the new appointee a “key addition” to the company’s leadership and said that his appointment comes at a pivotal moment for the digital division.

Ortiz praised Bauer’s proven track record in growing online gaming operations and said that his skillset is a perfect fit for Zitro’s goals and ethos.