William Hill continues to consolidate its influence in the United States’ betting and iGaming climate. With the newly-minted deal between the company and Golden Entertainment, the British headquartered company has tangibly expanded its influence in Nevada.
William Hill Continues to Grow in Nevada
As of this week, Golden Entertainment sportsbook and race operations are controlled by William Hill, marking a yet another significant achievement for the company in the United States. In total, William Hill has added four new locations, to name:
- Arizona Charlie’s Decatur and Arizona Charlie’s Boulder, Las Vegas
- Casino and SkyPod, the STRAT Hotel
- Aquarius Casino Resort, Laughlin
Casino and SkyPod hasn’t started working yet with an early launch planned for March 2019. This is one of the most expensive properties in the state, acquired back in 2017.
Apart from running the day-to-day affairs in the new venues, William Hill will ensure top-notch betting software, a mobile wagering app, as well as in-play options.
Golden Entertainment, Inc. COO Steve Arcana expressed his satisfaction with his company’s choice of partner:
We are excited to continue expanding our relationship with William Hill, which has a proven sports wagering platform not only in Nevada but around the world. We look forward to growing our business in Nevada and other jurisdictions through this partnership.
William Hill’s US CEO Joe Asher also shared his content with the new opportunity offered by the partnership and said the following:
We look forward to working together to offer sports fans an amazing experience for many years to come in Nevada and elsewhere as opportunities arise
Amid the strengthening of its Nevada operations, William Hill has been issued a “Buy” rating on its stock by Jefferies Financial Group and several other credit agencies, indicating another upswing for the operations on the financial end for the company.
Prior to their new partnership, William Hill was already running a number of properties, including:
- Lake Side Casino & RV Par
- Pahrump Nugget Hotel & Gambling Hall
- Gold Town Casino
William Hill is also operating 80 betting kiosks located at Golden Entertainment properties and some of the third-party properties that serve as proxies for the company to advertise and spread its sports betting offer.
In January, William Hill struck a partnership with Prairie Meadows Racetrack & Casino even though there was nothing to suggest that the state would adopt sports betting any time soon. A new bill has since emerged with Senator Roby Smith, Chair of the Committee on State Government, outlining a future for the industry.