VGW Announces Launch of LuckyLand Casino

Virtual Gaming Worlds (VGW), a social gaming company headquartered in Perth, Australia, and owner of LuckyLand Slots, has begun a soft rebrand of its sweepstakes casino, as in addition to LuckyLand Slots, the new LuckyLandCasino.com is now available to eligible players in the United States.

LuckyLand Casino Launches in the US

A VGW spokesperson stated that LuckyLand Casino will go beyond online slot games, which are the focus of LuckyLand Slots. The platform will feature social live casino options, such as blackjack, baccarat, and roulette, along with instant-win games and a variety of table games.

Laurence Escalante, founder and CEO of VGW, described LuckyLand Casino as a new brand centered on adventure, innovation, and pure fun, expressing excitement about bringing it to players after extensive work by numerous teams. He explained that the goal was to create a fresh, modern brand offering a diverse range of games, features, and entertainment at the company’s industry-leading standards, and said he is thrilled with what players can now experience and enjoy.

Players at LuckyLand Casino will have access to instant-win games as well as a wide variety of table games. In addition, the social live casino experience will extend beyond slots, offering dedicated tables for blackjack, multiple versions of baccarat, and roulette as part of the broader social gaming lineup. This includes popular titles such as Quantum Roulette, Spin A Win, and Adventures Beyond in Wonderland, all recognized for their immersive presentation and multiplier bonus features.

VGW assures that social live casino will extend beyond slots to include a wide variety of other games as part of its diverse social gaming experience.

VGW’s Expansion Comes at the Backdrop of Increasing Industry Restrictions

VGW’s launch of LuckyLand Casino marks an expansion during a period when the sweepstakes casino industry is encountering market restrictions. So far in 2025, governors in Montana, Connecticut, New Jersey, and California have signed legislation prohibiting sweepstakes casinos. New York became the most recent state to outlaw sweepstakes casinos when, last week, Governor Kathy Hochul signed Senate Bill 5935.

In markets where restrictions apply, VGW has consistently suspended its Sweeps Coin gameplay while keeping its Gold Coin gameplay active. This approach allows VGW to maintain a revenue stream, whereas other industry peers often shut down both types of gameplay when exiting a market, forfeiting all revenue.

That being said, the company has not gone through 2025 without having to make some sacrifices. In the summer, VGW announced it would be closing Chumba Casino and Global Poker in Canada as of October 23.