Unbeatable: Stake Rules iGaming Streaming in 2026 Boom

Live streaming has become a serious factor influencing the ongoing rise of iGaming, and, according to a recent report by Stream Hatchet, Stake is the brand that is clearly leading the pack.

The Livestreaming Effect

According to the report published on March 20, global interest in iGaming has skyrocketed, with search demand going up eightfold between 2023 and 2026. 

Much of the growth is connected to livestreaming, where audiences are already engaged with sports, esports, and competitive events, making betting content a natural fit.

The data highlights exactly how far Stake has come. In January 2026 alone, the brand showed up in no less than 6,600 stream titles across Twitch and Kick, accounting for roughly 60% of all iGaming-related mentions. 

The gap to competitors is visible and significant, with 1xBet next in line with 1,800 mentions, followed by Betano with 837 mentions and Winamax with 653. Altogether, all other brands combined reached just 4,400 mentions.

Kick’s Streamers Lead the Way

One of the main explanations for Stake’s dominance is closely linked to its relationship with Kick, a platform that has been designated with gambling content in mind, as opposed to Twitch, which has chosen a different path when it decided to ban streams featuring unregulated betting sites. 

Plus, many of Kick’s top streamers are directly associated with Stake, which helps explain why the brand appears so frequently in stream titles.

Things are similar in terms of viewership, with the top 10 iGaming creators in January 2026 all streaming on Kick for a combined total of 88.4 million hours watched. 

Leading the way was Trainwreckstv with 15.6 million hours, followed by Classybeef with 13.9 million and Roshtein with 12.6 million. Together, the top three alone accounted for more than 42 million hours of viewing in a single month.

Elsewhere, other betting-related platforms are also gaining attention. Prediction market services like Polymarket and Kalshi led chat discussions in the US, with 12,000 and 11,700 mentions, respectively. That put them ahead of sportsbooks such as FanDuel, which recorded 8,800 mentions, and PrizePicks with 5,300.Even outside Kick, betting content continues to find an audience, with YouTube channels like Stokastic DFS generating 742,000 hours watched, and Barstool’s network of channels combining for tens of thousands more.