Vietnam’s recent decision to allow local players at The Grand Ho Tram marks a major turning point for the country’s gaming industry. After years of catering primarily to foreign visitors, the market is now opening in a controlled and highly regulated way, giving both the government and operators a chance to benefit from sustainable growth.
Changes Ahead
The 2017-launched integrated resort in Hồ Tràm has already announced plans to introduce world-class responsible gaming practices as a key focus of its gaming operations.
The resort has already been included in a governmental five-year pilot program aimed at local casino play. This has prompted the company to embrace a Responsible Gaming Framework inspired by top global jurisdictions, including Macau and Singapore.
Analysts are watching closely, noting that this move could redirect domestic players who previously traveled to Cambodia, while also attracting more investment and interest in Vietnam’s gaming hubs.
Looking at other regional examples, Macau continues to demonstrate the potential of a mature, well-regulated market, with November gross gaming revenue hitting the $2.64 billion mark, up 14.4% compared to last year, and cumulative revenue already closing to the government’s full-year expectations at $28.32 billion.
The Power of Example
Macau’s results represent a firm reminder that, with the right balance of regulation and opportunity, gaming can deliver consistent returns and a healthy environment for both operators and the state.
Meanwhile, Australia’s Star Entertainment is making waves of its own. Bally’s is now a major influence on the company, with Soo Kim and George Papanier joining the board as part of a broader overhaul tied to a $196 million rescue deal. The board changes signal a new phase for Star, which is restructuring to strengthen its position and bring in international expertise.
Other developments in the region are worth noting. Genting reported stronger-than-expected third-quarter results, thanks in part to growth at Resorts World Genting.
Macau is expanding its infrastructure, adding 800 taxis and moving forward with ride-hailing legislation, while Resorts World Sentosa appointed Chen Si as its new COO. Genting is also regarded as a strong contender for a New York casino license, highlighting the ongoing international ambitions of the region’s major operators.