Business
December 11, 2025
VGW Announces Launch of LuckyLand Casino
Virtual Gaming Worlds (VGW), a social gaming company headquartered in Perth, Australia, and owner of LuckyLand Slots, has begun a soft rebrand of its sweepstakes casino, as in addition to LuckyLand Slots, the new LuckyLandCasino.com is now available to eligible players in the United States. LuckyLand Casino Launches in the US A VGW spokesperson stated […]
Industry
December 8, 2025
New York Gov. Kathy Hochul Signs Sweepstakes Ban into Law
New York has dealt a huge blow to the sweepstakes industry by officially adopting a new measure banning the vertical. Under the Empire State’s new rules, sweepstakes casinos that use dual-currency systems will no longer be allowed to operate. The End of Sweepstakes in the Empire State The measure, Senate Bill 5935, was signed into […]
Industry
December 4, 2025
New York Bill to Ban Sweepstakes Advances to Governor’s Desk
A bill to ban sweepstakes-style casino platforms is now awaiting New York Governor Kathy Hochul’s decision, as lawmakers have granted final approval to the measure. Now the governor has until December 31 to either sign it into law or block it from taking effect. Bill Advances to the New York Governor’s Office State Senator Joseph […]
Industry
November 21, 2025
Maryland Cracks Down on Sweepstakes Casinos and Prediction Markets
The Maryland Lottery and Gaming Control Agency (MLGCA) has intensified its scrutiny of unlicensed sweepstakes casinos, signaling that the state is ready to confront operators that skirt the boundaries of gambling law. The regulator also sent an official letter to the state’s regulated sportsbooks, warning that any expansion into prediction markets could result in the […]
Industry
November 13, 2025
Tribes Unite Against Unregulated Sweepstakes and Prediction Platforms
Native American gaming leaders are intensifying their resistance to what they perceive as a growing wave of unlicensed online operators. During the United Indian Nations of Oklahoma (UINO) Annual Meeting last week in Oklahoma City, tribal representatives and industry leaders from across the USA pledged to defend tribal sovereignty and the integrity of regulated gambling […]
Industry
November 12, 2025
Sweepstakes Lobbyists Seek Image Makeover with “Social Plus” Rebrand
A high-profile lobbying group representing the sweepstakes casino industry is seeking to rewrite the narrative around its controversial operations. This week, the Social Gaming Leadership Alliance (SGLA) introduced a new term called “Social Plus,” seeking to redefine how the public and regulators perceive the online games that have long occupied a legal gray area. The […]
Casino
November 7, 2025
Minnesota AG Goes After Sweepstakes, Latest Regulator to Crack Down
Earlier this week, Minnesota AG Keith Ellison said that 14 websites that run sweepstakes social casinos have been ordered to stop all activity conducted on the territory of the state. No Doubt about Sweeps Legality in Minnesota, Says AG According to AG Ellison, sweepstakes social casinos are illegal in Minnesota, and companies that offer such […]
Casino
November 5, 2025
Utah Sees Inundation of Class-Action Lawsuits Against Sweepstakes Casinos
At least 15 lawsuits against sweepstakes have been filed with Utah courts over the past week, according to Daniel Wallach, a gaming analyst and attorney, who specifically examined 12 of these. Sweepstakes Increasingly Under Pressure, especially in Utah Nationwide, there have been more than 100 lawsuits filed against sweepstakes casinos, alleging that they constituted a […]
Industry
October 31, 2025
Google Says Sweepstakes Casinos Are Not Social Casino Games
Google is not taking kindly to sweepstakes casinos, with the tech and search engine company now defining them as non-social experiences in its Google Ads Gambling and Games Policy this week. Google Calls Sweepstakes Casinos the “Not Social” This is an important change as it reflects the broader anti-sweepstakes casino sentiment that has seized the […]
Industry
October 3, 2025
Optimove Highlights the Importance of Retention to Sweepstakes
While sweepstakes have experienced rapid growth in the past few years, the sector has faced a wealth of problems due to its gray nature. Regulatory setbacks, however, are not the only challenges to the sweepstakes industry, as customer conversion has proven to be a serious issue. Optimove’s Laniado Says the First Day Is Decisive In […]
