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Industry
March 9, 2022
The Advertising Standards Authority Bans Paddy Power & MoneySuperMarket Ads
United Kingdom’s leading platform for price comparisons MoneySuperMarket (MSM) and Flutter Entertainment-owned sportsbook Paddy Power have been sanctioned by the Advertising Standards Authority (ASA). The UK’s main advertising regulator has banned two radio ads that the two companies broadcast last December. According to ASA, the two ads had unclear and unintelligible voiceover announcements regarding terms […]
Sports
February 28, 2022
Spotlight, Paddy Power Create New Cheltenham Morning Show
Spotlight Sports Group announced a new live morning show created in collaboration with Paddy Power. Racing Fans to Enjoy New Live Morning Show during 2022 Cheltenham Festival The leading technology, content, and media company, Spotlight Sports Group (SSG), announced that it plans to launch a new live morning show. The show will run throughout the […]
Industry
February 14, 2022
Paddy Power Hires BoscaSports to Enhance Betting Shop Digitization
Paddy Power announced a move that will see its betting shops feature digital betting shop displays under an extended deal between Flutter Entertainment and BoscaSports. Digital Betting Display The expanded agreement between Paddy Power owner and the provider of industry-leading display technology and retail betting platform BoscaSports will transform more than 40 Paddy Power-branded betting […]
Sports
February 3, 2022
ASX Sports Adds Fantasy Rugby Ahead of Six Nations
The blockchain-powered fantasy sports provider ASX Sports has expanded its portfolio by implementing rugby to its platform ahead of the Six Nations Championship. The new offering is made possible with the data partnership of Rugby Analytics. ASX Sports Blesses Fans with Fantasy Rugby The addition of rugby to ASX’s platform precedes the launch of the […]
Industry
January 12, 2022
Gambling Industry Vets Lobby for Their Stop Gambling Harm Initiative
Former Paddy Power chair Fintan Drury has partnered with co-founder Stewart Kenny and Mercury Private Equity managing director Ian Armitage to create the Stop Gambling Harm initiative. Mercury was the first-ever institutional investor to support Paddy Power, which means all members of the trio have had close and lucrative ties with the popular Irish sportsbook. […]
Business
November 23, 2021
Paddy Power Backs Out of Televised Soccer Deal in Ireland
RTÉ, Ireland’s national TV and radio broadcaster, is the first to be affected by new advertising rules being implemented in conjunction with changes in gambling regulations in Ireland. Paddy Power has ceased its sponsorship of live televised soccer on RTÉ. Paddy Power Cuts Off Ad Deal This weekend, the Flutter Entertainment-owned betting firm confirmed that […]
Business
September 14, 2021
Paul Mallon Steps Down as Head of Brand Marketing at Paddy Power
Paul Mallon has decided that it’s time to end his tenure at Paddy Power. The sports betting operator’s head of brand marketing is stepping down after a decade at the company; however, he’s not going very far. His new target is a familiar one that will likely bring back plenty of memories. Paul Mallon Leaves […]
Industry
July 12, 2021
Gambling Is a Major Social Problem, Says Former Paddy Power CEO Stewart Kenny
During a recent interview for Prime Time on RTE, Paddy Power’s former CEO and co-founder Stewart Kenny deemed the gambling industry a “major social problem.” He revealed that many operators are now targeting the younger population, while the government remains focused on collecting gambling tax revenue. Former Paddy Power CEO Criticizes Gambling, Says It’s a […]
Sports
June 18, 2021
Paddy Power Breaks into Show Biz with The VAR Room
It’s not uncommon for businesses to look at different ways to diversify their operations, but Paddy Power is really exploring diversification. The bookmaker has introduced a new sitcom that it describes as a “tongue-in-cheek” exploration of Stockley Park, the home of English soccer’s video assistant referee (VAR). The show kicked off this past Wednesday, with […]
Sports
May 7, 2021
Paddy Power Launches the World’s 1st Sports Trading Exchange
Paddy Power will launch the world’s first sports trading exchange, a virtual stock market, under the name American SportZ Exchange (ASX). Paddy Power Launches American SportZ Exchange Paddy Power, an Irish bookmaker founded in 1988, will launch the first sports trading exchange through its new startup company, American SportZ Exchange (ASX). The virtual stock market […]