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The Latest in ladbrokes
Business
February 15, 2024
Ladbrokes Strikes Two-Year UFC Sponsorship Deal in Australia and New Zealand
Ladbrokes, the Entain-owned betting brand, has secured a regional sponsorship agreement with the Ultimate Fighting Championship (UFC) in Australia and New Zealand. The two-year deal involves prominent Ladbrokes branding in the Octagon and during UFC broadcasts in both countries. Additionally, Ladbrokes will engage in ambassadorial agreements with UFC athletes, creating exclusive content and fan promotions. […]
Casino
September 4, 2023
HungryBear Gaming Launches Slot Masters Sportsbook Version for Ladbrokes
HungryBear Gaming, the UK-based game design and development company with expertise in producing casino games that use HTML5, has announced the release of a custom variant of its iconic Slot Masters game for the Ladbrokes brand. In August, the latter announced it would offer British fans free tickets to comedy shows and music festivals via […]
Industry
August 1, 2023
Ladbrokes to Provide Free Tickets to Shows via Ladbrokes LIVE
A few months after inking a boxing partnership with Wasserman, trusted British betting operator Ladbrokes has unveiled a new rewards platform for its fans, allowing them to win various experiences. The new scheme is called Ladbrokes LIVE and will provide players with chances to earn free tickets to a variety of live events. The launch […]
Industry
July 12, 2023
Ladbrokes Once Again under Fire by ASA over Promoted Tweets
Two promotional messages from Ladbrokes’ Twitter seen between January and February this year caught the attention of the regulator in charge of advertising in the UK, the Advertising Standards Authority (ASA). One of the messages included two images of Eddie Howe, the famous Premier League manager along with a large “V” between them and the […]
Industry
July 6, 2023
Belgian Regulator Objects to Ladbrokes-PMU Distribution Agreement
The Belgian Competition Authority (BCA)’s was concerned that a horse racing distribution agreement between Ladbrokes and Pari-Mutuel Urbain (PMU) could stifle competition in the country. Combining the two companies’ significant cross-border resources could severely limit smaller operators’ ability to compete, threatening to create a monopoly in the Belgian market. Two Industry Giants Join Forces Entain […]
Industry
July 5, 2023
ASA Finds Ladbrokes Ad with Jake Paul “Irresponsible”
An ad that featured the famous YouTube star and boxer, Jake Paul, captured the attention of the Advertising Standards Authority (ASA), the UK’s regulator in charge of advertising. In a post on Twitter from February, the leading betting and gaming operator, Ladbrokes, submitted a poll asking the audience to predict what can Paul expect after […]
Esports
May 10, 2023
Ladbrokes Australia Adopts PandaScore’s BetBuilder Product
Real-time esports statistics & odds provider PandaScore has agreed to supply its longtime partner Ladbrokes Australia with the fresh BetBuilder product. The Entain-owned operator will thus be able to satisfy the needs of esports punters. As agreed, the Australian gambling brand will integrate the esports-oriented BetBuilder into its offering right ahead of the BLAST Paris […]
Sports
March 14, 2023
Wasserman, Channel 5 and Ladbrokes Ink Boxing Partnership
Europe’s leading boxing promotional group, Wasserman Boxing, unveiled a new collaboration with the famous bookmaker Ladbrokes. Announced Tuesday, the new deal sees the duo join forces to deliver free-to-air fight nights that will be broadcasted live via Channel 5. A statement released by Wasserman Boxing explains that the new free-to-air fights will be delivered in […]
Industry
March 6, 2023
Ladbrokes Hit with $80K Penalty in NT Australia
Ladbrokes, which is operating in the state as a regulated and licensed entity, is accused of failing to limit the damage by a financial advisor, one Gavin Fineff, who ended up stealing millions of dollars from his clients to fuel his gambling addiction. Gambling Addiction Pushes Punter to Extremes Fineff pled guilty and owed up […]
Industry
December 21, 2022
ASA Asks Ladbrokes to Take Down a Tweet
The Advertising Standards Authority was unhappy with a tweet by the sports betting operator Ladbrokes. According to the regulator, the bookmaker’s post breached the rules outlined in the Committee on Advertising Practice (CAP). Ladbrokes Had to Take Down a Tweet Featuring Premier League Athletes The tweet in question is actually a fairly old post from […]