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Casino
March 24, 2023
Clark County Greenlights Hard Rock’s Guitar-Shaped Tower in Vegas
The iconic guitar, synonymous with the international entertainment brand Hard Rock, will soon be arriving on the Strip in the gambling capital of the world, Las Vegas. Earlier this week, Clark County officials greenlighted the design for the new guitar-shaped tower that is expected to emerge at the Mirage, likely replacing the volcano site. The […]
Casino
March 22, 2023
Hard Rock International Enhances Guest Experience with QCI
This platform enables the gaming behemoths to take control over player development, gaming, and marketing, and enhance these key verticals with real-time operational tools that are specifically tailored to meet the business needs of the gaming industry. Building Data-Led Custom Experiences for Guests The rollout will encompass properties in Canada and the United States, as […]
Casino
March 21, 2023
Hard Rock International and WWF Renew Earth Hour Collaboration
Hard Rock International will continue the years-long tradition to mark the annual Earth Hour movement in partnership with World Wildlife Fund (WWF) by having its properties “going dark” for one hour on March 25, 2023. Going Dark to Raise Climate Change Awareness As part of the renewed commitment, all Hard Rock Hotels, Cafes and Casinos […]
Casino
March 17, 2023
Hard Rock to Serve as F1 Las Vegas GP Presenting Partner
Hard Rock International, the gaming and hospitality brand of the Seminole Tribe, has joined the roster of presenting partners for the inaugural Formula 1 Heineken Silver Las Vegas Grand Prix slated to take place on November 16-18 this year. The Mirage Grandstands The new arrangement with Las Vegas Grand Prix, Inc. will allow Hard Rock […]
Business
March 14, 2023
Hard Rock Digital and Playtech Sign Strategic Partnership
The fast-growing content, services and platform provider for the iGaming industry, Playtech, announced a strategic collaboration with Hard Rock International and Seminole Gaming’s interactive gaming and sports betting joint venture, Hard Rock Digital (HRD). Details of the new strategic deal emerged Tuesday and will see HRD license iGaming content, as well as technology solutions from […]
Casino
March 3, 2023
Hard Rock’s Russia Connections Jeopardize Casino License in New York City
The New York Post reported, however, that sources close to the bidding process say that the company’s business ties to Russia have complicated the bid. Yale Report Card Slams Hard Rock for Ignoring Calls to Cease Russia Operations Governor Kathy Hochul issued an executive order last year prohibiting any state entity from contracting with a […]
Casino
February 8, 2023
Hard Rock Atlantic City Lucky Visitor Hits $1.5M Jackpot
On Monday, one customer of the venue was playing on Scientific Games’ Willy Wonka Dreamers of Dreams slot machine. But little did the person know that this visit will be life-changing. This is because the lucky gambler hit a wide area progressive slot machine jackpot. This jackpot paid out $1,511,911, instantly welcoming the lucky winner […]
Casino
December 21, 2022
Hard Rock Donates $1M for Breast Cancer Research
Hard Rock International, an international company operating casinos, restaurants and shops, announced that the 23rd edition of its annual Pinktober campaign has raised $1 million for breast cancer research. This is one of the most successful years for Pinktober yet and will see the money donated to the American Cancer Society. Hard Rock Supported Breast […]
Casino
December 20, 2022
The Mirage Is Officially under New Management
Hard Rock International’s year-long acquisition of The Mirage Hotel & Casino in Las Vegas finally concluded several days after Nevada’s gambling regulator gave the green light. The $1 billion deal is only the start of Hard Rock’s plans for the property. The entertainment and hospitality company will invest a significant sum in renovations, eventually rebranding […]
Business
December 19, 2022
Hard Rock Secures NGCB Approval for the Mirage Acquisition
Back in December 2021, Hard Rock announced its plans to purchase The Mirage from MGM Resorts in a deal of some $1.08 billion. Nevada Gambling Regulator Greenlights HRI’s Purchase of the Mirage Earlier this month, the company made an important step forward as the gambling regulator in Nevada, the Nevada Gaming Control Board (NGCB), recommended […]
