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Blockchain
September 9, 2022
DraftKings Names Steve Aoki as Brand Ambassador
American sports betting and daily fantasy giant DraftKings has named the famous DJ Steve Aoki as a brand ambassador of its DraftKings Marketplace. The Grammy nominee will promote the operator’s brand and its blockchain-based products. Aoki Will Promote DraftKings’ Blockchain Products As per the agreement, Aoki will promote DraftKings’ Web3 content. The partnership will focus […]
Industry
September 8, 2022
DraftKings’ Advertising Campaign Features The Miz and Tony Hawk
Sports betting and technology company DraftKings announced a new initiative seeking to remind players of the importance of responsible gambling and mark the American Gaming Association (AGA)’s Responsible Gaming Education Month (RGEM). It’s Cool to Cool Down from Betting The Practice Safe Bets advertising campaign comprises two commercials featuring professional wrestler The Miz and legendary […]
Sports
August 31, 2022
DraftKings Prepares to Launch in Kansas Ahead of NFL
The state of Kansas prepares to launch its own sports betting market this September. As a result, operators are now preparing for the big event, with each one hoping to grab the lion’s share of customers in the state. DraftKings, a sports betting juggernaut, is among the companies waiting to foray into Kansas’ fresh market. […]
Casino
August 31, 2022
DraftKings Launches Rocket Game in Pennsylvania
DraftKings is on an innovation trajectory with the company launching an NFT marketplace more than a year ago and now, the company moving on with its Rocket game in Pennsylvania. The Rocket game follows the popular “crash game” mechanic whereby a spaceship tries to gain altitude, increasing your potential payout but running a risk of […]
Business
August 30, 2022
Permanent DraftKings Sportsbook at Louisiana’s Golden Nugget Opens Doors
The Louisiana casino Golden Nugget Lake Charles, operated by Fertitta Entertainment, and sports entertainment and online betting company DraftKings are opening the permanent retail DraftKings sportsbook at the casino on September 1. The DraftKings Sportsbook Will Offer 3,200 Square Feet of TV Screens The retail DraftKings sportsbook at Louisiana’s Golden Nugget Lake Charles casino opened […]
Sports
August 23, 2022
Inaugural Sports & Social DraftKings to Open in Michigan
DraftKings, an American sports betting and daily fantasy giant, is set to open a new social restaurant in Michigan. The so-called Sports & Social DraftKings is a result of the collaboration between the operator and Live! Hospitality and Entertainment. The Venue Will Be the First of Its Kind Sports & Social is a chain of […]
Business
August 9, 2022
DraftKings Finally Cuts Back on Heavy Ad Spending to Focus on Profits
In February, Boston-based online gaming and sports entertainment company DraftKings expressed its plans to grow its market share for the remainder of the year. Accordingly, its ad spending budget was beefed up considerably during the first quarter. At the end of May, the company signed a multi-market agreement with High 5 Games to strengthen its […]
Sports
August 8, 2022
DraftKings Unveils Promotions for Kansas Launch
DraftKings, an American daily fantasy sports contest and sports betting company, is preparing for the launch of sports betting in Kansas. The state’s government recently legalized the betting vertical but is yet to launch it officially. The state decided to allow a total of 12 sportsbooks to operate locally and pay a 10% tax. In […]
Business
August 8, 2022
DraftKings’ Q2 revenue rises 57% compared to 2021
Gambling giant DraftKings released the official report on its second-quarter earnings. The company’s revenue and EBITDA exceeded expectations, improving its overall financial forecast for the remainder of the year. DraftKings stocks reacted positively to the news and jumped by nearly 10%. Earnings Exceeded Previous Estimates The gaming operator recorded revenue of $466 million for the […]
Industry
July 29, 2022
DraftKings Attends, Promotes, and Sponsors Conference on Responsible Gambling
The National Council on Problem Gambling (NCPG) partnered with the Massachusetts Council on Gaming and Health (MACGH) to host the 2022 National Conference on Gambling Addiction and Responsible Gambling. The 36th iteration of the event took place on 20 – 22 July in Boston and gathered over 600 individuals. Industry representatives, responsible gambling advocates, and […]