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Sports
March 24, 2022
Better Collective Puts €21.4M on the Table for Canada Sports Betting’s Assets
Popular online sports media group and super affiliate Better Collective has sealed a €21.4 million ($23.5 million) deal for the acquisition of Canada Sports Betting (CSB). The deal sends a clear message regarding the group’s intention to harness the potential of the soon-to-be-launched Canadian market. Understanding the Context The deal comes less than 14 days […]
Industry
February 16, 2022
Rosenberg to Spearhead Better Collective US Brand Awareness
Better Collective, a sports betting media group dedicated to developing educational platforms within the iGaming industry, announced today a new talent addition to its ranks with the appointment of Adam Rosenberg as Head of Marketing & Communications in the US. Build US Brand Awareness Better Collective announced new hire Rosenberg will spearhead the group’s branding […]
Industry
January 31, 2022
Britt Boeskov to Join Better Collective After 15 Years in Kindred Group
Better Collective, a global sports betting media platform, has announced that it hired Britt Boeskov as its new senior vice president of strategy. Before joining Better Collective, Boeskov worked at Kindred Group, the leading employer in Sweden. Boeskov’s Appointment Will Be Effective on March 1 Boeskov’s appointment at Better Collective will be effective on March […]
Sports
January 21, 2022
New York Post Adds Better Collective Content, Analyses, and More
The New York Post is ready to embrace sports, and perhaps by extension, the betting aspect of it. Now, a new partnership between Better Collective, its sports betting affiliate media Action Network, and the Post, indicate that this is indeed the case. New York Post and Better Collective Chart a Joint Future in Sports Coverage […]
Industry
November 29, 2021
Pernille Holbøll Becomes Better Collective’s New Branding and Media Director
Better Collective, the leading developer of educational platforms within the iGaming industry, has hired a new group branding and media senior director. Switching from Media to IGaming The one stepping to the task is Pernille Holbøll, an experienced individual who has previously worked within the media sector. Before the current deal, she held a job […]
Business
November 17, 2021
Better Collective’s Q3 Performance Impacted by Low Margins
Online educational gambling platforms developer Better Collective released its third quarter earnings report today, revealing significant organic growth and a record revenue month in September. Triple-Digit Revenue Increase Better Collective picked in the third quarter right where it closed the second, posting a triple-digit increase in revenue year-over-year. Group revenue in the three months ended […]
Industry
November 5, 2021
Better Collective Acquires Remaining Stake in RotoGrinders Network
In 2019, leading sports media group Better Collective initiated the acquisition of RotoGrinders Network. Initially, the company acquired a 60% stake in RotoGrinders for some $20.8 million (€18 million). Now, Better Collective revealed that it had acquired the remaining 40% of the company. Better Collective Acquires 100% Of Stake in RotoGrinders Better Collective revealed on […]
Business
November 1, 2021
Better Collective Launched Gamalyze to Let Players Self-Test
Developer of educational online gaming platforms and sports media Better Collective came up with a new initiative in the safer gambling space to offer players to self-detect potential problem gambling. Detect Problem Gambling Traits Better Collective announced a new problem gambling detection tool, Gamalyze, will feature on its main sports betting media brands, launching it […]
Business
October 5, 2021
Better Collective to Keep Talent with $12M Incentive Plan
Better Collective, a leading sports betting media group and developer of iGaming educational platforms, announced a new management incentive plan that will see management personnel and certain key employees in Action Network being awarded if they stay with the company. Rewarding Employee Loyalty Designed by the Remuneration Committee and approved by the Board, the new […]
Business
August 24, 2021
Better Collective Posted Impressive Second Quarter Performance
Sports betting media group Better Collective released its interim financial report today, posting €40 million ($47 million) in second-quarter and €74.85 million ($88 million) in first-half 2021 revenues, respectively. Second Quarter 2021 Financial performance in the second quarter picked up right where it left in Q1 2021, mainly driven by the US business, which performed […]