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Business
February 17, 2022
Intelitics Forays Into the African Market with BetKing Deal
Intelitics, a provider of scalable customer acquisition solutions for iGaming brands will expand its reach through a deal with the leading African sports and digital entertainment platform KingMakers. Intelitics Will Boost BetKing’s Customer Acquisition The agreement will see Intelitics use its critically-acclaimed customer acquisition program to support KingMakers’ wagering brand BetKing. The solutions provider will […]
Industry
February 4, 2022
Betway Named Ghana Women’s Premier League Development Partner
Betway, the sports betting and online gaming brand of Super Group, announced this week a sponsorship deal with the Ghana Football Association (GFA) that recognized the brand as the Development Partner of the Ghana Women’s Premier League. Support Women’s Premier League The new arrangement with the GFA will see Betway’s Ghanaian subsidiary Betway Ghana help […]
Sports
February 4, 2022
Senegal vs Egypt Africa Cup of Nations Odds, Time, and Prediction
Senegal and Egypt clash in the final of the 2022 Africa Cup of Nations. Egypt is the most successful team in the competition with 7 trophies so far. Senegal, on the other hand, is still without a single title. However, oddsmakers believe their wait might end, giving this team the role of the betting favorite. […]
Industry
January 7, 2022
Kenyan Hip Hop Artist King Kaka Named Sportsbet.io Ambassador
Cryptocurrency-led betting platform Sportsbet.io announced today it hired the services of prominent hip hop artist, entrepreneur and philanthropist King Kaka as a brand ambassador in East Africa and beyond. Soccer and Music Sportsbet.io, part of Yolo Group, teamed with the popular on the East African scene Kenyan rapper King Kaka to collaborate for the creation […]
Industry
January 3, 2022
Morocco Looks for Next National Lottery Operator
Morocco’s State Lottery is on the lookout for a new operator that can continue to develop the product offering, strengthen the lottery’s operational results, and generally create new offers that entice even more customers into taking a chance. Eight-Year Contract on the Line The state-owned company in control, La Marocaine des Jeux et des Sports […]
Sports
November 23, 2021
AS Monaco Picks Premier Bet as Official Betting Operator in Africa
Premier Bet continues its global expansion thanks to a new deal with AS Monaco. The new collaboration plans to boost the operator’s presence in the African market. Premier Bet Teams up with AS Monaco for the African Market Leading iGaming brand Premier Bet announced a new partnership with AS Monaco on Tuesday this week. Under […]
Sports
November 23, 2021
Ghana Snubs South Africa’s Accusation of Match-Fixing During World Cup Qualifier
A World Cup qualifier between Ghana and South Africa has become the subject of criticism after reports surfaced that there may have been match-fixing involved. The Ghana Football Association (GFA) has issued a stern rebuke to those accusations and argued that there was no foul play in the game. The allegations come from South Africa’s […]
Sports
November 23, 2021
Cola.bet Introduces Zero Margin Campaign to Kenya, Ethiopia, Zambia
Sports betting and iGaming operator Cola.bet is expanding its Zero Margin solution to new players in several markets across Africa. The campaign will now be available to players in Kenya, Ethiopia, and Zambia. The initiative is designed to enhance betting odds as well as improve the potential cash outs. Cola.bet sets an example by becoming the first […]
Casino
November 15, 2021
Pragmatic Play Makes Another Foray into Africa with Odibets
Pragmatic Play will pursue further expansion in Africa as the award-winning supplier pivots strongly towards new and regulated markets. The company is specifically focused on its experience in the East African region and will now deliver its products through Kenyan gaming brand Odibets. Odibets will expand its current product offering in the iGaming segment by […]
Sports
October 11, 2021
1xBet Adds Lyon as Soccer Partner for MENA Region
Sports betting and gaming operator 1xBet has signed a partnership with French soccer club Lyon. The partnership will be active through the 2021/2022 season, with an option in the contract to extend the collaboration should it achieve pre-agreed targets. As a result, 1xBet will be an exclusive betting partner to the club in the Middle East and North […]